In my utterly meaningless capacity of O.P., I hereby declare (without any relevance) that this thread has been hijacked.
My point was about the "bleak" and perhaps not "scathing" portrait painted by the article.
Canon is not CURRENTLY competing by price: in prices they still exceed even Nikon.
They are not leading in "meaningless" benchmarks like Megapixels.
Their mirrorless product is what it is.
Canon may have some advantage in high-ISO with lower noise. (GOOD!)
Canon has a lot of other products besides DSLR's which are REALLY doing poorly, and to which by comparison cameras are an area of healthy business. Those areas (copiers, etc., ) are doing even worse than their competitors.
UNLESS, of course, they can suddenly transform the playing field with a game-changing new product(camera or otherwise), or if they can regain the jump on NIKON on DSLR tech.
The point of the article seemed to be the lack of recent innovation, the loss of market share and the lack of hope for the future.