Strategy of "EOS M" Interview with Canon: Interview -

[TonyY]

EOS M was originally designed for lady (women's camera), see google translation from Japaness :

http://translate.google.com/translate?sl=ja&tl=en&js=n&prev=_t&hl=en&ie=UTF-8&layout=2&eotf=1&u=http%3A%2F%2Fdc.watch.impress.co.jp%2Fdocs%2Fnews%2F20120810_551672.html

[Mt Spokane Photography]

There seems little doubt of that.  Women have become a very large user of cameras, and a high end but small camera that can be easily carried to social functions and allow high quality images is going to sell.
Anyone who values the smaller size may want one.
I have big hands, so i want to actually try one, and verify that the touch screen makes it usable for me.  The small cameras like the S100 are impossible for me to operate.

[briansquibb]

My wife loves her G12

- only interested in recording stuff with 7x5 prints
- finds the 7D + 24-105 'too big and complicated' (even on full auto)
- carries it around in her handbag

She gets some terrific compositions and the IQ on 7x5 is more than good enough

[RLPhoto]

5D3 + EOS M + L Primes = Ultimate Setup in my Book.

[thejoyofsobe]

i just wish the strategy was to release a model for more advanced users with a built-in EVF, a useful mode dial and dedicated exposure compensation dial. i'd be willing to sacrifice LCD screen real-estate for a built-in EVF a la the NEX-7

[Quasimodo]

Interesting. But as it oft the case with engeniers, they, to use a jewish proverb "make plans, and God laughs", in this case the deity is the market. How the users that configure the market will find its own use, despite dempgraphic and psychographic segmentation plans of companies (just look at the Venus shaving equipment that Gillette used a crazy amount of money to tailor to women, and they ended up using sensor blades instead).

[pharp]

I'm sure a more advanced version with EVF is in the works. I will be curious how quickly we get 3rd party adapters for Leica m, r, Minolta, Nikon, and of course Canon FD, etc

[drjlo]

5D3 + EOS M + L Primes = Ultimate Setup in my Book.

I don't know.  I think I will hang on to my T2i as the "compact" backup to my 5D III.  Once you add the EOS lens adapter and stick an L glass, the EOS M's advantage in portability decreases quite a bit over Rebel bodies, who have the advantage of EVF and built-in flash, even wireless external flash control for later bodies. 

Once the next generation of hopefully better APS-C Canon sensors make it into the EOS-M MkII or whatever, with EVF, then I may seriously think about picking one up.