The problem is that your competitors, Amazon to be exact, does not have such strict and unpopular rules. I hope Adorama management realizes that.
Hand on heart I have never thought of Amazon as a competitor.
Amazon.com, Inc. (NASDAQ: AMZN) is the world's largest online retailer with headquarters in Seattle.
It has separate retail websites for USA, Canada, UK, France, Germany, Italy, Spain, Japan and China. There are 12 fulfilment centers in the US; 3 in Canada; 7 across China and Japan; 12 in the UK; plus 11 across the rest of Europe.
Adorama is a family business, a specialist photographic retailer with many staff who are photographers themselves - with our office above a single store in NYC, and one warehouse in New Jersey......
I symphatize, that's why I took the time and trouble to register and post this. If I didn't care, I wouldn't bother.
Unless you guys start selling everything with a discount, you will have this issue. It doesn't require a rocket scientist to figure this out.
In business, companies that fail to adapt don't survive. Its unfortunate but true, blockbuster, aol, etc are a few. What Adorama can do is to follow Amazon model where Amazon provides this Prime service for $75/year. You could ask people to pay a premium, say $100/year, and those people don't pay for return shipping, or don't need to return an item first before a replacement arrives. Furthermore, you could flag abusive users and kick them out. It's not really hard.
Anyways, its your store, your business. I just wanted to post this here so that maybe you can relay the message to the right people who can do something about it.