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Canon Celebrates the Production of 80 Million EF Lenses

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Canon Rumors:
Canon produces 10 million EF lenses in 10 months
LAKE SUCCESS, N.Y., August 21, 2012 – Canon Inc. today announced the achievement of a new EF lens-manufacturing milestone with the production of the company’s 80-millionth EF lens on August 3, 2012. Production of EF lenses surpassed the 10-million mark in 1995, doubling to 20 million units in 2001. After reaching the 30 million unit milestone in 2006, Canon celebrated the production of its 40-millionth lens in 2008. Owing to the rapid spread of the EOS Digital series of SLR cameras, production for Canon’s EF lenses then gained momentum to reach the 50 million unit milestone in 2009, followed by the 60 million mark in January 2011 and the 70 million mark in October of the same year. Now, just over nine months later, the EF lens series has reached the 80 million mark on August 3, 2012, adding a distinguished achievement to the 25th anniversary of the launch of Canon’s EOS system. Canon’s EF lens series was first introduced together with the EOS SLR camera system in March 1987, and over the years has led the industry through the incorporation of a number of innovative technologies, including a number of world’s first such as the Ultrasonic Motor (USM) for use in lenses, Image Stabilizer (IS), a multi-layered diffractive optical (DO) element, and Subwavelength Structure Coating (SWC) anti-reflection technology. Also, since last year, the EF series newly added the EF Cinema Lens series for digital cinematography and the EF-M series for interchangeable lens cameras. As a result, Canon’s current EF lens lineup is comprised of 76 modelsii. In 1987, production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex cameras began at the company’s Utsunomiya Plant. Since then, it has expanded to a total of four production facilities including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in Japan. Canon will continue to refine its diverse imaging technologies based on its core optical technologies. The Company strives to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers-from first-time users to advanced amateurs and professionals-while also contributing to expanding the culture of photographic and video imaging.  

hediz:
Think I will need one more.... 8)

Woody:
Impressive.

Just a quick recap:
Nikon - 30 million in Nov 2001, 40 million in July 2007, 50 million in Sep 2009, 60 million in Apr 2011, 70 million in June 2012

Canon - 30 million in Jan 2006, 40 million in Apr 2008, 50 million in Jan 2010, 60 million in Feb 2011, 70 million in Oct 2011, 80 million in Aug 2012

In the period of 2011 to 2012, Nikon took 14 months to sell 10 million lenses while Canon took 10 months to accomplish the same. Nikon won't reach the 80 million milestone till 2013.

peederj:
How many L's? How many cheap kits? I imagine most of those went out inside Rebel boxes.

Woody:

--- Quote from: peederj on August 22, 2012, 08:04:22 AM ---How many L's? How many cheap kits? I imagine most of those went out inside Rebel boxes.
--- End quote ---

If BCNRanking (for Japanese market) July 2012 chart is any indication, the best sellers are 50 f/1.8 (#1), 40 f/2.8 STM (#2), 100 f/2.8L Macro (#5), 70-300 f/4-5.6L (#11), 10-22 (#15) and 70-200 f/2.8L (#17). The 100 L macro, 70-300 L and 70-200 f/2.8L have been on the charts for many many weeks now.

Canon was the bestselling brand for Japan in 2011 with 21.7% market share. Nikon was #3 with 19.7% market share.

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