Gear Talk > Canon General
Canon Destroys Nikon in DSLR Marketshare for 2010
7enderbender:
--- Quote from: ISO100 on April 21, 2011, 11:27:24 PM ---
--- Quote from: EYEONE on April 21, 2011, 07:02:20 PM ---I hear people talk a lot about wanting Canon to innovate. And maybe I should just ask them to clarify what they mean exactly. Would you like Canon to invent a new kind of camera? Because I seriously don't know what else you would like them to do with the DSLR ...
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They didn't really innovate. The DSLR is what it is. We have auto focus now, and IS and advanced metering systems. And we have more megapixels than we need in the entry level models. We have ISO ranges that go way beyond what was imaginable 10 years ago. The only thing left to do in my mind is simply make the DSLR better. And I'm really fine with that.
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At this point in the game it's just a matter of finding the right mix of technology that they have already developed and putting it in a camera that yields a good product for the market you are aiming for. What else should they do?
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And the same goes for Nikon. I don't expect anything more than a "better" camera than the last. Because like I said before, you can only "innovate" so much before you've created something that isn't a DSLR.
--- End quote ---
I wholeheartedly disagree with this notion! Right off the bat I can think of the following true innovations I would really like to see on any and all new Canon DSLRs:
1) twentyfirst century grade Eye Control Focusing! Selecting the active AF-point(s) with only the movement of your eye - autofocus will be exactly on the item in the frame viewed by the the user. Yes, Canon has invented this already many years ago (analogue Canon EOS 3 and others models) ... but it did not really work well for most users back then. A perfectly working ECF system in a DSLR would be the greatest innvovation in a long time!
2) built in wireless RC (!) master flash control - full ETTL II and III functionality with all new speedlites and via a small adaptor also with all current EX speedlites (580/II, 430/II, 270 II) would be another great and industry-first innovation!
3) wireless ETTL-III - very simple inmnovation for Canon: deliver exactly the same functionality Nikons CLS system is delivering for years by now. Specifically: FP ("Hi Speed sync") and flash on second curtain over wireless master-slave not in case of on-shoe or wired connection. Wouldn't this be a great innvoation for Canon?
4) Multi-touch LCD screen for operation in live view/video modes. Not an industry first (see Panasonic and others) - but from Canon I would like to see exactly the type of (capacitative) touch panel and intuitive user-interface as used in an Apple iPhone4. Would be industry first DSLR featuring this functionality.
5) Built in WIFI in any in every single new Canon DSLR ... at little extra cost and with smart battery saving firmware. Another industry first innovation for Canon to bring to us ...
and and and ... innovations waiting to happen GALORE!!!
--- End quote ---
Follow the money. Why would they want to do this? The camera business is about selling lots and lots of P&S cameras (and what ever else the two big ones do that is not camera related at all, like office supplies, medical technology, other high tech sensors for industrial applications, etc). They maintain their high end DSLR stuff as a marketing tool. So it's most important that stuff is perceived as high end and that pros are using it along the sidelines of sporting events and at press confrences (again, to sell more P&S thingies).
So the question is not what some geeky DSLR hobbyist (like you or me) want but what works out in the field. Eye-control AF? Wasn't a big hit. And even I wouldn't want this. Built-in radio controls? Not possible due to legal limitations in international markets. Won't happen. Touch screens? For what? People already have iPhones (no idea why, I refuse to buy anything with a friggin touch screen on it). Wifi? That may eventually happen though I'm not fully clear what it's good for. A CDMA/GSM or similar attachment may be something that press people may like. Or at least an option to hook up cell phones as modems so that journalists could send out photos to their desk right away. My BlackBerry can do that. And the frequency and legal issues in that area are not as problematic.
docsmith:
I am pretty hesitant to make any great claims based on 2 years worth of data other than, I like where Canon is sitting. I did try to find more data and, interestingly, in 2006 it was predicted that Nikon was going to overtake Canon's dSLR market share by 2008 and in 2007, IDC had Canon with 42% of the DSLR market and Nikon with 40%. So, if anything, adding data from 2007 is telling me Canon is holding strong and Nikon's market share is dwindling. But that is still only 3 data points. If anyone has the longer term trends, I'd be interested. I'd also be interested in any data on how the size of the pie is growing over time.
Regarding the overall digicam market share, 2007 IDC had Canon at 18.8%, Sony at 16%, Kodak at 9.6%, Samsung at 9%, Nikon at 8.4% and Olympus at 8.3%.
All I really see there is classic market maturation. We are seeing the weaker competitors fall by the wayside and the "winners" gaining market share. Again, this is only based on 3 data points.
BTW--I'd rather be able to afford to purchase the next generation of camera, which I hope has better dynamic range and less noise at higher ISO, than have something with every bell and whistle on it. Everything costs money and cameras are plenty expensive right now.
Justin:
Advances I am looking for in Canon's slr lineup (not necessarily in every body).
Great advances in dynamic range.
Advances in resolving power.
Weaker AA filters.
Dynamic in-body crop.
100% viewfinders.
I'd love to see Canon invest in hybrid viewfinder tech. Digital overlay of key info over the viewfinder would be incredibly useful.
abs014000:
Good job, Canon!
c.d.embrey:
Canon made a big leap over Nikon (in the pro market) with the EOS system. Nikon was slow to respond, but recently they have taken the lead in pro cameras.
I bought a 40D and as soon as the D300 came along I knew I had made a mistake staying with Canon. The D300 was better, but not enough better to make me switch ... then. When Canon came out with the EOS 7D and the POS 60D that clinched it.
Now I have both Canon and Nikon bodies and lenses (no kit lenses for either). My next lens purchase will be another Nikon prime. Will I buy more Canon in the future ? Hard to say, but I see nothing that has been announced/rumored that I'm interested in buying. But Nikon has several things coming I'm waiting to buy.
Nikon's Professional Mirrorless system sounds interesting (and innovative). If it is as good as I hope, I'll order a body and some lenses the day it is announced.
Try to remember that cameras are just tools. Way too many people base their self worth on the kind of camera they have, the make of car they own and the brand of beer they drink.
BTW P&S cameras are quickly being replaced by camera phones. What will be the camera makes response ?
I use both Canon and Nikon, do you have a problem with that ???
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