I traded my 24-70 for a 35 L way back, I don't really understand what's fun about 2.8 zooms, but I fully understand not all people think like me.
Although I waited a very long time for the 1d X, I didn't for the 5d3, and the new flashes and 40mm was also pretty quickly released so it's not all bad. But I'm a big fan of people telling me when I order whatever, "you know, this will take 6 months" and suddenly it took three and I'm happy. Instead of telling my three days, and it's three months...