For those calling shenanigans because the 24-70 beats the primes you guys gotta remember that Canon is consistently developing it's products.
... and "updating" the price tag, so if a successor is much more expensive it really is to be expected to have better performance, not just because of technological advance. If Canon had targeted $2000+ when they designed the 24-70mk1 or older primes they would have probably have designed them differently, too.
What Canon lists their price and and what actually gets charged is completely different.
Example. Speedlite 600EX-RT - List price RRP is what? £629?
But I can buy it in the UK, with a VAT receipt for £429.99
The list price of the 70-200 mkII on launch was £2499, I paid £1349 - UK purchase, VAT receipt given.
The estimated price in the UK from my supplier is £1800 for the 24-70 MKII, which is a £500 increase over the Mk1 but it's only just came out.
Digital Rev are price scalping by charging £2499 which is £200 more than the RRP.
I wish everyone would stop bitching about pricing. Like the RRP means a damn thing.
It's the same as how a lot of guys in the UK complain about Ipads being cheaper in the states. The fools look at the prices less sales Tax. Account for that and the prices are almost the same as the UK.