What Canon lists their price and and what actually gets charged is completely different.
Example. Speedlite 600EX-RT - List price RRP is what? £629?
But I can buy it in the UK, with a VAT receipt for £429.99
The list price of the 70-200 mkII on launch was £2499, I paid £1349 - UK purchase, VAT receipt given.
The estimated price in the UK from my supplier is £1800 for the 24-70 MKII, which is a £500 increase over the Mk1 but it's only just came out.
Digital Rev are price scalping by charging £2499 which is £200 more than the RRP.
I wish everyone would stop bitching about pricing. Like the RRP means a damn thing.
It's the same as how a lot of guys in the UK complain about Ipads being cheaper in the states. The fools look at the prices less sales Tax. Account for that and the prices are almost the same as the UK.
Not bitching, just saying that the cheapest advertised UK (not grey) prices I can find today are:
24-70mm II - £2,299 (Wex) = $3,706, or $3,089 ex VAT
70-200mm II - £1,824 (MBP)
I tend to wait until product prices reach their market level and I'm sure the 24-70 II will eventually fall below £1,800 but if you have a dealer offering £1,800 on day one (or a 70-200mm II for £1,349), please could you let me know who they are - they could interest me in a few other lenses.