Many thanks to all of you I did pick up some good tips on each and every response and ahve answered some questions as necessary:
Canon F1 - I used a WB card which helped a bit and indeed am aware of the Red on Canon's..so true. I used the WB Shift feature on the 7D camera to avoid this additional red post process and now need to adjust to the 5D
leGreve - great idea about light concealer and 3 diff skin tones - will pursue this. The wife has now volunteered to help being a cosmetologist.
CJRodgers - yes, I always use the HSL and Color sliders..that was how I achieved this effect on the revised. it's a must as we both ostensibly agree
If I were (half) in your shoes BUT using DPP on the raw file, I would start out playing with WB, Color Tone and Saturation controls
Yes I did start with the RAW but in Photoshop CS5. The photo was taken with custom WB setting and I used an 18% gray card under his chin.
Possibly combined with slight Brightness and Contrast adjusments on the way, to avoid the "washing out" effect that the M5D1985-Final.JPG file displays to my eyes.
It is a bit washed out but any more color or saturation or lesser brightness may have brought back some of the red I was working to do away with. I can offer the RAW file but it is huge - not sure where?
Almograve - yes I always shoot RAW and in Large format. I shot ISO 50 to get the aperture at 6.3 vs. 8.0 per a Joe McNally course I have taken where he uses 2.0 and 5.6 for portraits. I have a Sekonic light meter that always me to be spot on which I believe it was. Meter was under client chin and lumiscope was open, not recessed for single light
Indeed I used a gray card. though no make up and he was a bit perspired. great observation by you. Yes softboxes two as described at the start of this thread
K-Amps - I do like what I see in your revised my only concern is that it places more emphasis on the redder areas so his red patches are more pronounced. I thought perhaps to get the skin as universal as possible but of course I lose some contrast. I also did use this PS5 tutorial prior to LR4 http://www.photoshopessentials.com/photo-editing/smooth-skin/
bbasiaga - yes I did use a gray card 18% by michael tapes design. I did not try tungsten only Custom Whie balance which should have done the trick. Great idea on the gels.
Studio1930 - I adjusted the WB Shift in my 7D but not the 5D. Perhaps it is time to revisit this.
Bosman - I used the tutorial above for smoothing skin tones. it was what I wanted to achive. as 95% of my client base are 50 and over. Note the sections on what to sharpen. The veins and capillaries are far too pronounced in the RAW. Again see the tutorial and am interested in your comments on this. I used a 10.0 on the High Pass BTW. I like the tip on portrait orientation mode but can you be more on the "angle them slightly". I only did one shot of this. I gave my client a mirror and asked about his collar but that is what he wanted. I did point out his hair as well but he requested to leave it unchanged