While I'm not in the market for this camera after buying the 5d3, I think you guys are missing the point... everyone griped they wanted an entry level full frame, they got it... To me, I think this is squarely put right there for those advanced rebel shooters and xxd users who have the option... Do you want to go full frame and get better IQ but NOT want to take out a second mortgage to get the 5d3 or 1dx, OR do you want a 7d (or 7d m2 whenever that comes to fruition). It's for that person that wants better images without all the fancy bells in whistles... That guy who may want GPS so they can utilize it for social media and the like... It's no 5d3 but it isn't trying to be either... While it doesn't get me excited per se, perhaps it would have many moons ago when I was a xxd shooter... It is what it is, an entry level full frame. Nothing less, nothing more.