Why should a Pro wedding photographer go for a low end FF? That's probably not the target market. Wedding photogs make a lot of moolah so they should not be skimping on the investment 
that depends on what stage in your career your at! /(also, cost of living, do you have a family, kids, car payments --even if your making $60K a year shooting weddings once you take out taxes and all the other costs of doing business, that leaves a pretty thin salary margin/reinvestment capital --- everyone's personal math is different though, for a single person $60 is great...)
Also --- the way I see it, this camera could have been made and marketed to the pro wedding crowd ---some of us can't afford 2 mk3's. Having a baby mk3 as a second body would not be a bad thing at all. And that's the source of my disappointment - this is no baby mk3 (note, I wasn't deluding myself into thinking ohh they'd make basically an mk3 for 2k --- but I was at least expecting that more of the specs would line up - the biggest 2 being AF (should be at least a 7D level, but given what nikon has in the d600 - 11 points is a joke even if they are all cross type) and the ability to use CF cards. If you ask me, the weather sealing is wasted on this body - should just be plastic then they can run it at $1500 and it would sell like hot cakes.
The one and only intriguing thing about this body is that it has a "new" FF sensor. Could this sensor be a test of new tech that may be going into the big MP body? Could this be a preview of a sensor for canon that solves the DR problem? I want to believe that --- but, generally the new tech trickles down not up. If the big MP beast from canon was getting announced at photokina, then I could believe in this camera a little more (remember how much tech is shared between the 5d3 and the 1dx -- the 1dx was announced well before the mk3 but the mk3 was available far before the 1dx). But, the big mp canon only exists in the land of rumors. the 1dx/mk3 sensor is quite amazing in low light - and that's really what I don't get ---why couldn't canon just repackage the mk3 sensor in a 60dish body and gimp the servo mode, remove the silent shutter? That would be the baby mk3 I am looking for. And --- that would stack up much better against the d600, because as it stands , unless this new sensor can perform some sort of magic, at the same price point the d600 the winner no questions asked.