It appears that adding an "early adopting fee" (EAF) is part of Caon's selling strategy nowadays. The higher end the product is, the heftier the fee is. For 5D3, the fee is at least $500; for 6D, it's probably $200 given its specs. Then you will see some "huge sales" a few months after release that offer a couple of hundred dollars off beyond the elimination of EAF. The strategy has worked very well for 5D3 because two many people were waiting for and wanting it. Not sure about the expensive 24 2.8 IS and 28 2.8 IS. Having seen what's going on with the 5D3 prices, I doubt 6D will receive as long a preorder list.