To me, it was a business decision and while i'm sure I could have gotten similar shots with my other cameras as I do with the 5d3, the 5d3 makes life so much easier and more efficient... To me, its worth every penny and best of all, next april I get to write every penny of it off in taxes... It already has paid for itself in jobs and every job going forward is funding paychecks and future expenses... lenses, monopods, lights, etc... Yes prices will always drop but as I mentioned before, we all KNEW that fact when we bought the camera... we expected it, so we shouldn't be butt hurt when it happens. For me, personally, this was the single biggest purchase I've made other than my education, within the photography industry, and I dont regret it one bit... (just dont ask my wife the same question, haha)