"I own a 7D and a 60D but I'd really like a full frame camera, I'd also like higher quality images at higher ISOs please Mr Canon but can't quite afford a 5D mkiii. I don't really want a 5D mkii as that technology is half a decade old now. Yes my walk around zoom is an EF-s but I reckon I'll invest in a 24-105 L as all my other lenses are EF primes...
Oh, you have a 6D coming out? that sounds perfect for me
yes, I'll probably wait until after christmas, I'm in no rush and will wait for a price drop. after all, isn't it the man that maketh the image, not just the casing around a chip/film? I've been doing pretty ok so far with the 500D/60D/7D.
Oh, some people are complaining about the focussing system... does it still focus on the thing I'm looking at? yes? oh, I see..."
so it's a little upgrade for the 7D user that's not in it for the FPS, want's a new toy with a bigger chip. I'm fine with that.