...Who is this camera made for? - 60D lovers lusting for FF and tired of vari-angle LCD, obviously . Similar bodies, similar controls, shared SD cards...
I was thinking about both the Nikon and the Canon this morning and pretty much came to the same conclusion. I really don't see either one being aimed at owners of the Rebel or DXXXX series. The cost of entry is just too high. Take the Rebel for example. For around $1,000 or less, many Rebel owners have gotten a kit with a 18-55 and a 55-250 mm telephoto.
To replace that kit means an investment of at least $3,000. Many Rebel owners were probably really squeezing to get the $1,000. Now convince them they ought to "upgrade" to a $3,000 setup. And, for what? In 99% of the cases the user will see no discernible improvement in the results.
As a 7D owner, converting to full frame has virtually no appeal to me. Would I consider buying a full frame as a second body? Maybe, but I'll wait until the 7DII comes out and see what it is like, since that is what I really would rather have. So, I don't see many 7D owners as the target market.
So, I came to the same conclusion as ecka, the primary target market may be 60D owners. There may also be a segment of 40D and 50D holdovers who weren't willing to pay the premium for the 7D but couldn't justify the original cost of the 5DII.
Now, I think the same factors apply to the Nikon D600 and it's not a criticism of either company. More of an academic exercise: "Guess the Target Market."
If there is any conclusion I would draw from this it is that, first, DSLR manufacturing efficiencies have improved sufficiently to the point that Canon and Nikon now feel comfortable developing cameras for much more targeted audiences than they could in the past and second, the DSLR market is so lucrative and desirable that all the manufacturers want to lock it up, and they are willing to give consumers as many options as possible in order to avoid leaving any customers on the table.