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sony and hasselblad

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Gothmoth:
canon goes down the drain with mediocre products while sony forges alliances....

fuji, olympus as it seems and now hasselblad:

http://www.dpreview.com/news/2012/09/18/sony-and-hasselblad-announce-partnership-dslr

sorry to say it.... but i see canon losing a lot of ground in the long run, with their current "strategy".

unexciting cameras for the masses + expensive glas. 

i know a lot of my friend holding back in canon investment because they don´t know how commited canon is to the serious amateur.

and to be honest i don´t know what to think either....

Albi86:
Very expensive and peculiar camera this one, but all in all, what else can one say if not "Welcome to party, Hasselblad!"


--- Quote ---Hasselblad is keen to expand and develop its product portfolio to include a new range of advanced mirrorless interchangeable lens cameras (a.k.a. compact system camera), which will be followed by new products for DSLR and compact camera segments.

Read more on PhotoRumors.com: http://photorumors.com/2012/09/18/hasselblad-and-sony-in-partnership-to-enrich-product-offerings/#ixzz26pxedkFf
--- End quote ---

Tayvin:
I'd give it a try.

gmrza:

--- Quote from: Gothmoth on September 18, 2012, 11:38:12 AM ---canon goes down the drain with mediocre products while sony forges alliances....

fuji, olympus as it seems and now hasselblad:

http://www.dpreview.com/news/2012/09/18/sony-and-hasselblad-announce-partnership-dslr

sorry to say it.... but i see canon losing a lot of ground in the long run, with their current "strategy".

unexciting cameras for the masses + expensive glas. 

i know a lot of my friend holding back in canon investment because they don´t know how commited canon is to the serious amateur.

and to be honest i don´t know what to think either....

--- End quote ---



Unfortunately, due to Hasselblad being privately held, little is known about its financial health.  It is well known, on the other hand that Sony is in a spot of bother.  What is inferred is that the medium format niche has contracted at the lower end, due to (mainly) Canon and Nikon eating into the low end of the MF market with their professional DSLRs.

Regardless of Canon's ability or inability to address the market, an alliance between Sony and Hasselblad looks a bit like the alliance between Nokia and Microsoft to produce smartphones.  It smells a little too much like both companies are desperate.

I welcome any kind of innovation in the market, but unfortunately, this kind of alliance usually only occurs between companies who are struggling to make it on their own.  This kind of move is entirely different from the kind of acquisition of technology start-ups which the likes of Cisco and Vmware do in order to acquire and integrate new technologies.

Albi86:

--- Quote from: gmrza on September 18, 2012, 09:38:24 PM ---
Unfortunately, due to Hasselblad being privately held, little is known about its financial health. 


--- End quote ---

Generally speaking, if you can afford to hold your company privately, it's a very good sign.

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