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Hasselblad at Photokina and lensrentals sense of humour :-)

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Hasselblad has announced their new 5000 Euro camera based on Nex-7. Why writing here about it?
Recently we have seen mirrorless from Canon. Each day here is a fight here between Sony and Canon sensors. And Hasselblad makes the real use of it making it's own case and some buttons for the Nex-7 and selling it as their own new product for  the price of new 5D3 + 70-200 2.8 II.

Guys at are in a great shape as always, so they announced their own version:


Some more info on the subject:

"If you take Canon, for example, all of their DSLRs look the same, but their Powershot cameras have a completely different look, and the same is true of its mirrorless model. So, the question is: ‘What is the Canon style?' What we're doing is designing three cameras – a compact camera, a DSLR and a mirrorless – with the same style," Alessandrini (Hasselblad's new business development manager) tells BJP."

I almost spit my coffee out when I saw the red jewels.

Awesome!!  At least you know the guys at LensRentals will have tested this camera out prior to your purchase.

I'm kind of disappointed that it doesn't have 72 cross-type AF points.


--- Quote from: daveheinzel on September 20, 2012, 09:33:42 AM ---I'm kind of disappointed that it doesn't have 72 cross-type AF points.

--- End quote ---

It's their 60 anniversary, so it should rather have exactly 60 AF points marked in viewfinder with Svarovski crystals cut with diamonds brought from the the mine below the Mariana Trench and every next year they could add another crystal as a service worth another 399E.


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