The writing is on the wall for Canon, as it has been for some time now. But now, many people (including myself) have gone to greener and much better pastures for video (Sony, BMC, Panny, Nikon, etc....)
Canon needs to start competing in video instead of riding on their fast fading name. Cut prices and start making competitive products. Even in stills, Nikon has the better bodies now. That's really sad for a company that accidentally started a revolution with the 5D2, but failed to follow up on it because of greed.
Canon had to do so little to own the video market, but the way they played their cards was like going into the NBA finals with a 30 point lead in the fourth quarter and somehow losing. Seemed almost impossible to do, but they lost the video market they should have owned.