'IF' this camera is aimed at the medium format crowd, I'm not so sure thats a wise game to play.
1] It's a small market anyway
2] System switching, how many hasselblad owners are really going to part with their gear...
3] Sensor size. Ok so if this new sensor gives 'medium format quality', you still have to convince people that a smaller sensor is the way to go and it will be like trying to convince full frame users that apsc has the same Iq.
It'll probably sell well to studios that do indoor and outdoor shooting and require that versatility. but if I had that kinda money, I'd get a large format camera with a MF digital back. I know they're aqward and cumbersome but there's just something so rewarding about using one. You have to think about EVERTHING you do