Canon’s Masaya Maeda let it be know that a Canon EOS 70D would be coming “some day in the future. Without fail.” I’d expect one to be announced in the next 45-90 days depending on which report we go with.
What to expect feature wise? I’ve been told two contrasting theories about the upcoming camera.
One, that it will be a relatively lateral upgrade to the EOS 60D, a few subtle improvements and priced around $1000.
The other reports that have leaked in, is the xxD line would return to where the 50D was in terms of build quality and size. We’d be going back to a more semi-professional style camera. If this happens, that would definitely change the EOS 7D’s place in the lineup.
EOS 7D Mark II
There has been little talk about the next “pro” APS-C camera lately. I’m of the belief, if and when one comes, it will be a new segment for APS-C performance and features, and probably at a higher price point. If the 70D returns to its roots, is there room for a high performance $2000+ APS-C camera? That question could probably be debated for a while.
I don’t see a return of APS-H, it needlessly raises the cost to manufacture the camera due to the larger sensor, and we’d still have the inability to get a true wide angle perspective with lenses.
If a pro APS-C camera comes, I can see it borrowing heavily from the EOS-1D X as far as framerate and AF performance go. Build quality would also be quite stellar.
Both Nikon and Canon must be hard at work trying to redefine the segment. The D300 came out in 2007, with a minor “s” upgrade in 2009. The EOS 7D came to us with a lot of fanfare in late 2009. We could be approaching 6 years and 4 years respectively before we get to see what both companies have up their sleeves.
The future is probably full frame across most of the EOS line, but we’re not at that point yet.
During my current travels, I missed an interview Masaya Maeda gave in Japan about the 7D’s successor. Below is a translated part of the interview that talks about the EOS 7D Mark II. It does reaffirm our thoughts that the 7D Mark II will enter new territory.
DKW: As for the readers of DigiKame Watch, there are many who are waiting for the EOS 7D’s sucessor. Up through the release of last year’s major firmware update, there were many who felt that a new model with even better specs would be released shortly…
MM: Yes, they would be correct. For us, it’s about looking at what the camera has the potential to be and then adding that to what it can currently do. I do think the current model is still very attractive to buyers. And while we are, of course, developing its successor, it’ll be one that incorporates a certain number of innovative technologies. We will not be putting out a product with merely better specs, but one that has evolved into new territory. But then again, we’re not talking about something a long time from now either.
Thanks Dave C for this update
The prosumer market up next?
Now that Canon has addressed the “professional” space with the 5D Mark III, 1D X & 1D C (Yes, I know some want the big megapixel camera), it could be time to turn our attention to the “prosumer” space. We keep hearing bits of information about what’s planned for the segment in the coming months.
The latest I have heard, and spoken about before, is that we’ll see the 70D move up the line. It’ll be specced close to the current 7D, however with a new higher megapixel APS-C sensor.
The 7D X
The rumor that won’t go away is that the APS-H sensor will return to the Canon lineup and fit between the 70D and 5D Mark III. Is it really possible? Maybe. I don’t think Canon needs more APS-C cameras beyond the Rebel, a 70D and possibly a mirrorless entry.
I received a roadmap of sorts recently. The information went on to describe what’s going on with a few of the new lenses supposedly coming from Canon, as well as some camera body information.
135 f/2L II
There is a replacement in development, and a prototype exists. However, it is not slated for release for a year or two. The current 135L sells well, and is very high performance.
35 f/1.4L II
The prototype exists and is slated for a 2011 announcement.
24-70 f/2.8L II
Apparently 5 versions of this lens exist. A few even have IS. It is slated for a 2011 announcement. The patent we’ve seen says no IS.
300 f/4L IS II
Expect this lens to arrive sometime in 2011 or early 2012. If what is mentioned next is true, then f/4 lenses may become more in demand as photographers aim to carry a lighter camera bag.
APS-H & ISO
The 1.3 crop will be going away. All cameras going forward will be APS-C and full frame. The ISO performance of upcoming cameras from Canon will be industry leading. This is in part because of sensor technology advancements as well as DIGIC V.
All of this is pretty plausible. I do expect Canon to have a couple of surprises up their sleeves. We’ve seen that recently with the zoom fisheye and the 200-400 with the 1.4 teleconverter built in.
Canon APS-H 1.3x mirrorless
Various reports have come in about a mirrorless camera from Canon that will use an APS-H (1.3x crop) sensor.
The plan within Canon is to keep the APS-H sensor size alive, as it won’t be appearing in the next 1D.
1) They think that APS-C in general and their 1.6x (versus others’ 1.5x) in particular is becoming increasingly difficult to improve on, update after update.
2) Sensor production costs have fallen and there isn’t much difference betw 1.6x and 1.3x for Canon.
3) Canon develop a new 1.3x sensor for the 1D series every few years and no other camera shared the R&D cost with the 1D before, but this time round the 16MP sensor of 1D4 will have a new use.
4) Weight and size can be taken care of by design. So a larger sensor does not necessarily mean a heavier and bulkier package than the competition.
This all seems a little bit crazy to me. I’ll reserve real judgement for the time being. I’ll be paying close attention to the comments section to see what the tech folks think about this.
NL posted about this today as well.