Archive for: canon

Canon Most Widely Used Camera System at the Latest World Cup

Canon Most Widely Used Camera System at the Latest World Cup

Canon Follows Up on Their Strong Showing at February’s Big Game in New Jersey With Widespread Use by Imaging Professionals at the Soccer Tournament in Brazil

MELVILLE, N.Y., July 24, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that Canon broadcast lenses were the most widely used broadcast lenses covering the matches of the recent Soccer Tournament in Brazil. Furthermore, the professional photographers tasked with capturing the riveting goals, ravenous fans, colorful scenery and nail-biting moments of the soccer matches utilized Canon DSLR cameras and lenses more than any other brand.

This outstanding show of support for Canon equipment in Brazil follows Canon broadcast lenses being used extensively to broadcast The Big Game in New Jersey on February 2, 2014, as well as being the number one camera and lens choice for imaging professionals shooting from the sidelines of the game between Denver and Seattle. In support of professionals on the ground, the Canon Professional Services (CPS) team was on location at each of these sporting events, among countless others, to provide support to photographers, broadcasters and all imaging professionals.

“Canon is honored to help broadcast companies and news services bring the action of these high-profile sporting events to devoted fans across the world. It is a testament to our products and professional service and support that so many image makers at the pinnacle of their profession rely on Canon,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.

Throughout the soccer matches in Brazil, Canon broadcast field lenses were utilized to deliver footage of the thrilling tournament. Canon broadcast field lenses represented approximately 90 percent share of all broadcast lenses used. Additionally, Canon broadcast lenses were used extensively to deliver The Big Game to more than 111 million television viewers.

A look to the sidelines in Brazil revealed a familiar sight to many sporting event fans — Canon EOS Digital SLR cameras, equipped with iconic white Canon telephoto EF lenses. Throughout the tournament, approximately 70 percent of imaging professionals chose Canon DSLRs and lenses to capture and share the memorable moments of these passionate and prideful soccer matches. Much like The Big Game, in which 75 percent of imaging professionals on the sideline of that gridiron matchup chose Canon equipment.

At each of the 12 stadiums that hosted Soccer matches in Brazil, CPS had teams of technical and professional representatives providing imaging professionals with convenient access to product support, equipment maintenance, and product loans.

Metabones Smart Adaptor IV for Sony A7/A7R/A7S & Canon Lenses

Metabones Smart Adaptor IV for Sony A7/A7R/A7S & Canon Lenses

If you’re like me, you have lots of Canon glass and a Sony A7 of some kind. I use the Sony A7R and the Sony A7S, both of which are great products with a few drawbacks like lens selection. I sometimes use Canon glass on the cameras, but I found the Metabones Adaptor III autofocused quite unreliably, although using it with the lens in manual focus has always worked just fine, especially for the tilt shift lenses.

Metabones has announced an updated version of the Canon to Sony smart adaptor. It is available for preorder and will begin shipping around July 17, 2014.

Features & Specifications

  • True electronic integration of aperture diaphragm; lets camera automatically choose aperture in Program or Shutter Priority exposure modes, or set it manually on the camera body in Aperture Priority or Manual modes.The adapter is powered by the camera body, so no external power source is required.
  • Two distinct operational modes are supported by the Smart Adapter IV: Green mode and Advanced mode. Green mode limits certain features and disables others in order to conserve the camera’s battery power.
  • Wide-Open button enables aperture to remain open for clear manual focusing.
  • Auto-Magnify/AF Assist enlarges the image in the viewfinder for easier manual focusing. This feature requires the AF/MF switch of the Canon EF mount lens to be set to the MF position and also requires a Canon EF mount lens that supports distance information. Auto-Magnify/AF Assist is disabled in Green mode.
  • High performance 32-bit processor and efficient switched-mode power supply.
  • Compatible with Sony E-mount full frame cameras such as the Sony A7, A7R and A7S. The Mark IV adapter supports auto “APS-C Size Capture” with EF-S lenses as well.
  • Supports distance and zoom display on VG and FS series camcorders and auto magnify on lenses that support distance information
  • Compatible with select fully manual lenses which have no electrical contacts.
  • Both camera-side and lens-side of the adapter are made of brass, precision-machined and plated with chromium.
  • Precise fit and solid connection – lens has no play, gap or wiggling when mounted on adapter and no adjustments are required to fit your lens.
  • Designed to reach infinity focus while maintaining the correct registration distance required to maintain optical quality of CRC lenses or lenses with floating elements.
  • Metabones uses matte-black treatment to keep internal reflection to a minimum in order to maintain the maximum optical quality possible with the lens.
  • Satin surface finish matches lens and camera mounts.
  • A third party zoom lens may need to be registered with the Smart Adapter first in order to detect its maximum aperture. Autofocus is disabled for most third-party lenses.
  • Only Canon-branded lenses introduced in or after 2006 are officially supported. Autofocus may be disabled for older Canon lenses and most third-party lenses, including most Sigma, Tamron and Tokina lenses and all Contax N lenses modified by Conurus.
  • The adapter’s tripod foot is detachable and compatible with Arca Swiss-style Quick-release heads.

Read more at Brian Smith Pictures | Metabones Smart Adaptor IV at B&H Photo

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Canon Joins Cooperative Agreement to Reduce Patent Trolls

Canon Joins Cooperative Agreement to Reduce Patent Trolls

Asana, Canon, Dropbox, Google, Newegg and SAP Announce Formation of New Cooperative Patent-Licensing Agreement
 
TOKYO, July 10, 2014—Asana, Canon Inc., Dropbox, Google, Newegg and SAP today announced the formation of the License on Transfer (LOT) Network, a cooperative patent-licensing agreement that will cut down on patent troll litigation and the growing practice of patent privateering.
 
Patent litigation reached an all-time peak last year, with more than 6,000 lawsuits filed. Most of those suits came from non-practicing entities, also known as patent trolls—companies that don’t have a business outside of licensing and litigating patents.
 
More than 70 percent of the patents used by trolls come from still-operating companies. Indeed, in a growing trend called privateering, companies are selling patents to trolls that then use those patents to attack other companies. In some cases, those companies arrange to get a cut of revenue generated from the trolls’ suits.
 
The LOT agreement is a new kind of royalty-free cross-license meant to address these growing systemic problems. Member companies receive a license when the patents are transferred out of the LOT group. That means that companies retain their right to enforce a patent so long as they retain ownership of it. However, as soon as it is sold, a license to the other members becomes effective, protecting them from attacks by the troll to which the patent was sold.

 The agreement includes several other provisions that preserve a patent portfolio’s value, including carve-outs for certain M&A transactions and change of control.
 
The initial members of the LOT Network range from early-stage startups to established technology companies. Together they own almost 300,000 patent assets, generate more than $117 billion in revenue and employ more than 310,000 people.
 
“The LOT Network is a sort of arms control for the patent world,” said Allen Lo, deputy general counsel for patents at Google. “By working together, we can cut down on patent litigation, allowing us to focus instead on building great products.”
 
“Startups need to overcome many risks before they can become mature, thriving companies. The LOT Network is a powerful and creative new idea that will help ensure that patent abuse need not be one of them,” said Dustin Moskovitz, cofounder of teamwork software provider Asana.
 
“The LOT Network provides a unique mechanism for reducing patent troll threats while maintaining a portfolio’s primary significance and value,” said Kenichi Nagasawa, director and group executive of Canon Inc.’s Corporate Intellectual Property & Legal Headquarters. “Through the further expansion of the LOT Network, I look forward to the patent system restoring its sound functionality.”
 
“We believe that patents should never be used to stifle innovation,” said Brett Alten, IP counsel at Dropbox, “The LOT network is a creative solution to fight patent abuse that becomes more effective with each company that joins. The more participants there are, the better off we’ll all be.”
 
“Newegg has a very strong history of successfully battling patent trolls, and the License on Transfer Network is another valuable tool that helps protect participants from frivolous patent litigation,” said Soren Mills, chief marketing officer of Newegg North America. “We’re very happy to join forces with Google and other leading technology companies to preserve the spirit of innovation that’s so vital to our collective well-being.”
 
“The structure of the LOT Network helps protect innovative patent owners from unwarranted litigation, without stifling valid, beneficial uses of patents, such as cross-licensing,” said Anthony DiBartolomeo, senior vice president and chief IP counsel at SAP. “As long as a company owns their patent they retain all their rights to it.”
 
Read more at http://www.lotnet.com.

Canon Announces the “Bring It” Marketing Campaign

New Campaign Includes TV, Theater and Digital Advertising as Well as New Consumer-centric “Bring It” Microsite

MELVILLE, N.Y., May 27, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a new marketing campaign, “Bring It,” designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, scheduled to roll out this month, features Canon’s line of EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon “Bring It” microsite.

With a history dating as far back as the 1930s, Canon brought high-quality photography to market. Then, the heritage brand was the first to bring Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on its legacy by bringing a movement designed to show the public the value a Canon camera can bring to capture outstanding images and videos. Consumers should not settle for good enough, when they can have great. The new ‘Bring It’ campaign asks the masses to bring their talent, bring everything they have to the art of creating inspiring still and video images.

Through a series of TV, in-cinema and digital spots, “Bring It” pays homage to Canon’s past and future as a leader in digital imaging technology, including scenes from the recent film Need for Speed, as well as personal home videos conveying the impact Canon has had from Hollywood to the general public. Consumers are also encouraged to be part of this social movement using the hashtag #BringIt every time they upload their creative HD videos and still images on social media sharing sites like Facebook, Twitter, and YouTube. Consumer submitted content shared online with #BringIt may be featured and celebrated on the campaign microsite, bringit.usa.canon.com, beginning in July.

“We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “The idea behind ‘Bring It’ is to encourage people to strive to not only take better pictures and videos, but to take their cameras wherever they go, allowing them to tell their unique visual stories -stories that will stand out from the crowd and last a lifetime.”

Bring It Microsite
In addition, the “Bring It” microsite will serve as a gallery for consumer-submitted images and video, visitors to the bringit.usa.canon.com microsite will get a behind-the-scenes view of the inspiration behind each contribution and information on the products and methods used to produce what is being showcased. The microsite will also feature interactive content about Canon products, as well as educational tools to help inspire and guide consumers as they embark on their own journeys of producing still images and Hollywood caliber HD videos.

For the latest news and announcements related to Canon’s “Bring It” campaign, follow @CanonUSAImaging on Twitter and join the conversation with #BringIt.

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Canon EF Lens Production Surpasses 100 Million Unit Mark

Canon EF Lens Production Surpasses 100 Million Unit Mark

Canon achieves a world’s first as production of EF interchangeable lenses surpasses 100 million mark

TOKYO, Japan, April 30, 2014—Canon Inc. today celebrated an impressive lens-manufacturing milestone with the production on April 22, 2014, of the Company’s 100-millionth EF-series interchangeable lens for EOS cameras—an EF200-400mm f/4L IS USM Extender 1.4x.

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex cameras began in 1987 at the Company’s Utsunomiya Plant, which continues to play a central role in Canon’s lens manufacturing operations. In May 2013, EF lens production surpassed the 90-million-unit mark and now, approximately eleven months later, the Company is commemorating its first-in-the-world1 achievement of having manufactured 100 million lenses.

Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world’s firsts2 as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multi-layered diffractive optical (DO) element. In May 2013, aiming to further expand the realm of photographic expression, the Company introduced the EF200-400mm f/4L IS USM Extender 1.4x, the world’s first3 super-telephoto zoom lens with a built-in 1.4x extender that makes possible a 200-560 mm focal length range.

In recent years, in addition to renewing such models as super-telephoto lenses ideal for sports and nature photography along with zoom lenses that offer a bright f/2.8 maximum aperture throughout the entire zoom range, Canon has launched multiple entry-class interchangeable lenses equipped with a stepping motor (STM) that delivers smooth and quiet autofocus performance during video recording. As a result, the Company’s extensive EF lens-series lineup currently comprises a total of 89 models.4 In addition to enhancing its lens offerings, Canon has expanded the optical technologies incorporated in its EF lenses into new fields, launching EF Cinema Lenses for digital cinematography in January 2012, and EF-M lenses for compact-system cameras in September 2012.

Furthermore, during the 11-year period from 2003 to 2013, Canon maintained the No. 1 share worldwide within the interchangeable-lens digital camera market and, in February 2014, marked another manufacturing milestone as combined production of its film and digital EOS-series interchangeable-lens cameras surpassed the 70-million-unit mark.

Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

  • Among interchangeable lenses as of April 22, based on a Canon survey.
  • Among interchangeable lenses for SLR cameras, based on a Canon survey.
  • Among interchangeable lenses for interchangeable lens cameras (SLR cameras, compact-system cameras), based on a Canon survey.
  • Including two EF lens extenders and three models available outside of Japan. As of April 30, 2014.

Source: [Canon]

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Canon Profits Grow in 2014 on Equipment Sales & Reshuffling of Camera Business

Canon Profits Grow in 2014 on Equipment Sales & Reshuffling of Camera Business

TOKYO, April 24 (Reuters) - Canon Inc inched up its 2014 operating profit target on Thursday due to strong sales of office copiers and printers in the first quarter, and said a reshuffle of its camera line-up had also helped boost margins.

Canon said office equipment sales rose by 9.7 percent in the first quarter, helping lift operating profits by 51 percent to a higher-than-expected 82.6 billion yen ($806.76 million).

Camera sales, however, fell by 22 percent year-on-year in the quarter, as the world’s biggest camera maker struggled with the prevalence of high-quality smartphone cameras and a saturation in the high-end, single-lens-reflex camera market.

Chief Financial Officer Toshizo Tanaka told an earnings briefing that sales of pricier compact cameras had actually increased after Canon adjusted its camera production and line-up in the first quarter to meet customers’ demand for more sophisticated products.

But he said a recovery would take time.

“Determining whether we can achieve the growth we are hoping for will take some time,” Tanaka said. “Things are getting better in China and Europe, but it will take a while to see whether that will continue.”

Read full article

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UK Exclusive: Canon Unveils White EOS 100D and EF-S 18-55mm f/3.5-5.6 IS STM Lens

UK Exclusive: Canon Unveils White EOS 100D and EF-S 18-55mm f/3.5-5.6 IS STM Lens

United Kingdom, 16 April 2014 – Canon today introduces a new white edition of the world’s smallest and lightest APS-C DSLR , the EOS 100D, as well as a new white version of its EF-S 18-55mm f/3.5-5.6 IS STM zoom lens. Ideal for first time users looking to explore the world of DSLR photography, the new editions to the EOS range make it easy for anyone, whatever their skill level, to capture and relive special moments in stunning detail.

Measuring just 116.8 x 90.7 x 69.4mm, the EOS 100D is compact enough to always carry with you and features an 18 MP APS-C Hybrid CMOS AF II sensor and a range of simple controls and automatic shooting modes, making capturing stunning images and Full HD movies effortless. The incredibly lightweight and compact body provides a traditional DSLR shooting experience while the large 7.7cm (3.0”) ClearView II touch screen, makes it easy to adjust settings and review images straight after capture.

The white EF-S 18-55mm f/3.5-5.6 IS STM lens is the perfect partner for the new EOS 100D, providing the flexibility to capture everyday subjects from sweeping landscapes to close-up portraits. An Optical Image Stabilizer ensures images are captured with impressive detail and clarity, while the near-silent STM technology also ensures noise is kept to a minimum whilst focusing in movies.

White 100D

100D Stormtrooper Edition

White EOS 100D – key features:
18.0 Megapixel Hybrid CMOS AF II sensor
Compact, portable design
Simple shooting with Scene Intelligent Auto
Optical viewfinder and large touch screen
Full-HD movies with Hybrid CMOS AF II
Creative Filters and Extra Effect Shot
Built-in Feature Guide
EOS System of lenses and accessories
White EF-S 18-55mm f/3.5-5.6 IS STM – key features:

Versatile focal length range
Compact design
Four-stop optical Image Stabilizer
Smooth focusing with STM motor
0.25m closest focusing distance
Super Spectra Coating
Non-rotating front element
Manual focus ring
Circular seven-bladed aperture
Pricing and availability
The EOS 100D White will be available from May 2014 with an MSRP of £499/€599

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via TDP

Canon USA Opens New Midwest Service Center

Canon USA Opens New Midwest Service Center

MELVILLE, N.Y., April 1, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the expansion of its service facilities with the opening of a new service and support center in Itasca, Ill. This facility, located just outside of Chicago, will provide comprehensive product repair and maintenance of Canon’s professional products to Cinema, Platinum, and Gold level members of Canon’s Professional Services (CPS) program, and owners of Canon professional broadcast lenses.

The Itasca facility features repair and maintenance operations for Canon’s extensive lineup of professional cameras, including Cinema EOS and EOS Digital SLR cameras, high-definition camcorders, and all of Canon’s lenses, including EF series photography lenses, Cinema lenses and broadcast lenses. Repair operations at the facility include four state-of-the-art camera body and lens adjustment rooms, Canon’s most advanced adjustment and calibration equipment, spare parts inventory, and experienced repair staff.

“The new Itasca Professional Service and Support Center is a testament to the growth and demand of Canon’s professional imaging products and the local support needed for imaging professionals working in or around Chicago,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “We believe in providing industry-leading support where our professional photography, cinema, broadcast and television production customers work so that we can return their products to the original factory condition and operation as quickly as possible.”

The Itasca facility is Canon’s third service facility exclusively available to professional clients, joining the Canon Hollywood Professional Technology & Support Center, located in Hollywood, Calif., and the New York/New Jersey service and support center, located in Ridgefield Park, N.J. These facilities provide local support to key markets and deliver an average in-house repair process time of less than three days.

An advance reservation is required for all service and support requests handled by the Itasca, Hollywood, and Ridgefield Park facilities. Canon Professional Services (CPS) Cinema, Platinum and Gold level members can make a reservation via the CPS hotline by calling 1 (888) CPS-4540. Non-CPS owners of Cinema EOS, professional video cameras and broadcast lenses can also request an appointment by calling 1 (855) CINE EOS.

Additional camera and lens service facilities for both professional and consumer clients are located in Jamesburg, N.J., Irvine, Calif., and Newport News, Va.

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Canon Tops in the ILC/DSLR Market for the 11th Straight Year

Canon Tops in the ILC/DSLR Market for the 11th Straight Year

TOKYO, Japan, March 27, 2014—Canon Inc. today announced that the Company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share worldwide in terms of volume within the interchangeable-lens digital camera market for the 11-year period from 2003 to 2013.

In addition to the interchangeable lenses, Canon also develops the key components—the CMOS image sensors and image processors—employed in its interchangeable-lens cameras. The most advanced of these technologies are incorporated in the Company’s flagship EOS-1D series. By applying these technologies to other models as well, Canon has successfully created a powerful product lineup that effectively responds to the needs of a wide range of users, from professionals to entry-level users, which has enabled Canon to maintain the top global share.
In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions). This compact and lightweight user-friendly camera set the stage for growth in the digital SLR market and captured the top share of the global market. Since that time, Canon, in its ongoing pursuit of high image quality, has launched a number of models for advanced-amateur users that offer among the highest levels of performance for their class, including the EOS 5D series, which paved the way for digital SLR video recording.

In 2013, targeting entry-level users, Canon launched the EOS Kiss X7 (EOS Rebel SL1 or EOS 100D), which combines the world’s smallest and lightest digital SLR camera body with exceptional basic performance, and the EOS M2 compact-system camera, featuring significantly enhanced autofocusing performance. Also, within the advanced-amateur user segment, the Company introduced the EOS 70D, equipped with innovative Dual Pixel CMOS AF autofocus technology, which has earned high praise from the market. These robust products provided the driving force enabling Canon to achieve its 11th straight year as the world’s market leader.

Additionally, in February 2014, Canon realized another industry milestone as cumulative production of EOS-series film and digital cameras surpassed the 70-million unit mark. Furthermore, during the first half of 2014, cumulative production of Canon EF-series interchangeable lenses for EOS cameras is on track to reach 100 million units. Underpinning these achievements is the high market share that Canon has maintained, made possible through the long-standing support dating back to the film camera era that the Company has received from its wide user base.

With a history of producing cameras that dates back to the Company’s founding in 1937, Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

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Canon Celebrates the Production of 250 Million Digital Cameras

Canon Celebrates the Production of 250 Million Digital Cameras

Another achievement by the world’s first camera manufacturer. The joint production of DSLRs and compact cameras surpassed 250 million units. Canon press release:

Canon celebrates production of 250 million digital cameras
TOKYO, Japan, March 27, 2014—Canon Inc. today celebrated a camera-manufacturing milestone as combined production of the Company’s compact digital and interchangeable-lens digital cameras surpassed 250 million units on January 31, 2014.

Canon, a company that has continuously produced cameras since its founding in 1937, began producing and marketing digital cameras in the mid 1990s. In 1995, when film cameras were still the norm, Canon launched its first digital camera, the professional-model EOS DCS 3* digital SLR camera.

At the time, compact cameras were leading the digital shift within the camera industry. In 1996, Canon announced its market entry with the introduction of the PowerShot 600, the Company’s first compact digital camera. In 2000, amid the market’s rapid growth, Canon launched the IXY DIGITAL (PowerShot S100 or DIGITAL IXUS in markets outside of Japan), featuring a ground-breaking compact, stylish body design that set the trend for compact digital cameras.

Subsequent models released by the Company reflected the diverse evolution of compact digital cameras with models becoming increasingly compact and lightweight, achieving higher sensitivity, incorporating more enhanced automatic functions, and realizing greater network connectivity. This evolution fueled robust growth as Canon’s cumulative production of compact digital cameras surpassed the 100-million-unit mark in 2008, and broke through the 200-million-unit threshold in December 2013. Aiming to further extend its production volume, in 2014 Canon launched a new lineup of compact digital cameras that let users enjoy high value-added photography, including the PowerShot G1 X Mark II, designed to deliver the highest levels of imaging performance, and the new-concept-model PowerShot N100.

As for interchangeable-lens digital cameras, while the market in the mid 1990s had consisted primarily of professional models, with the start of the 2000s, the segment rapidly took off. In 2000, Canon launched the EOS D30, developed as a “next-generation standard digital SLR camera” to satisfy the needs of a wide user base, from advanced photo enthusiasts to professional users. In 2003, Canon again led the market with the introduction of the entry-level-model EOS Kiss Digital (EOS Digital Rebel or EOS 300D), which set the stage for dramatic expansion of the market.

Since that time, Canon has successively launched innovative products that capitalize on the Company’s strengths in CMOS sensors, image processors and EF lenses, such as the professional-model EOS-1 series and EOS 5D series targeting advanced-amateur users, as well as the compact-camera-system EOS M series. As a result, in 2005, production of Canon interchangeable-lens digital cameras reached 25 million units and, in February 2014, surpassed 50 million units. Among the new products worthy of note that contributed to the realization of this milestone were the EOS 70D, featuring innovative Dual Pixel CMOS AF autofocus technology, and the entry-level EOS Kiss X7 (EOS Rebel SL1 or EOS 100D), which combines a ground-breaking compact, lightweight body design with advanced basic performance.

Canon will continue to refine its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable cameras and lenses that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the culture of photographic and video imaging.

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