Canon Follows Up on Their Strong Showing at February’s Big Game in New Jersey With Widespread Use by Imaging Professionals at the Soccer Tournament in Brazil
MELVILLE, N.Y., July 24, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that Canon broadcast lenses were the most widely used broadcast lenses covering the matches of the recent Soccer Tournament in Brazil. Furthermore, the professional photographers tasked with capturing the riveting goals, ravenous fans, colorful scenery and nail-biting moments of the soccer matches utilized Canon DSLR cameras and lenses more than any other brand.
This outstanding show of support for Canon equipment in Brazil follows Canon broadcast lenses being used extensively to broadcast The Big Game in New Jersey on February 2, 2014, as well as being the number one camera and lens choice for imaging professionals shooting from the sidelines of the game between Denver and Seattle. In support of professionals on the ground, the Canon Professional Services (CPS) team was on location at each of these sporting events, among countless others, to provide support to photographers, broadcasters and all imaging professionals.
“Canon is honored to help broadcast companies and news services bring the action of these high-profile sporting events to devoted fans across the world. It is a testament to our products and professional service and support that so many image makers at the pinnacle of their profession rely on Canon,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.
Throughout the soccer matches in Brazil, Canon broadcast field lenses were utilized to deliver footage of the thrilling tournament. Canon broadcast field lenses represented approximately 90 percent share of all broadcast lenses used. Additionally, Canon broadcast lenses were used extensively to deliver The Big Game to more than 111 million television viewers.
A look to the sidelines in Brazil revealed a familiar sight to many sporting event fans — Canon EOS Digital SLR cameras, equipped with iconic white Canon telephoto EF lenses. Throughout the tournament, approximately 70 percent of imaging professionals chose Canon DSLRs and lenses to capture and share the memorable moments of these passionate and prideful soccer matches. Much like The Big Game, in which 75 percent of imaging professionals on the sideline of that gridiron matchup chose Canon equipment.
At each of the 12 stadiums that hosted Soccer matches in Brazil, CPS had teams of technical and professional representatives providing imaging professionals with convenient access to product support, equipment maintenance, and product loans.
If you’re like me, you have lots of Canon glass and a Sony A7 of some kind. I use the Sony A7R and the Sony A7S, both of which are great products with a few drawbacks like lens selection. I sometimes use Canon glass on the cameras, but I found the Metabones Adaptor III autofocused quite unreliably, although using it with the lens in manual focus has always worked just fine, especially for the tilt shift lenses.
True electronic integration of aperture diaphragm; lets camera automatically choose aperture in Program or Shutter Priority exposure modes, or set it manually on the camera body in Aperture Priority or Manual modes.The adapter is powered by the camera body, so no external power source is required.
Two distinct operational modes are supported by the Smart Adapter IV: Green mode and Advanced mode. Green mode limits certain features and disables others in order to conserve the camera’s battery power.
Wide-Open button enables aperture to remain open for clear manual focusing.
Auto-Magnify/AF Assist enlarges the image in the viewfinder for easier manual focusing. This feature requires the AF/MF switch of the Canon EF mount lens to be set to the MF position and also requires a Canon EF mount lens that supports distance information. Auto-Magnify/AF Assist is disabled in Green mode.
High performance 32-bit processor and efficient switched-mode power supply.
Compatible with Sony E-mount full frame cameras such as the Sony A7, A7R and A7S. The Mark IV adapter supports auto “APS-C Size Capture” with EF-S lenses as well.
Supports distance and zoom display on VG and FS series camcorders and auto magnify on lenses that support distance information
Compatible with select fully manual lenses which have no electrical contacts.
Both camera-side and lens-side of the adapter are made of brass, precision-machined and plated with chromium.
Precise fit and solid connection – lens has no play, gap or wiggling when mounted on adapter and no adjustments are required to fit your lens.
Designed to reach infinity focus while maintaining the correct registration distance required to maintain optical quality of CRC lenses or lenses with floating elements.
Metabones uses matte-black treatment to keep internal reflection to a minimum in order to maintain the maximum optical quality possible with the lens.
Satin surface finish matches lens and camera mounts.
A third party zoom lens may need to be registered with the Smart Adapter first in order to detect its maximum aperture. Autofocus is disabled for most third-party lenses.
Only Canon-branded lenses introduced in or after 2006 are officially supported. Autofocus may be disabled for older Canon lenses and most third-party lenses, including most Sigma, Tamron and Tokina lenses and all Contax N lenses modified by Conurus.
The adapter’s tripod foot is detachable and compatible with Arca Swiss-style Quick-release heads.
Asana, Canon, Dropbox, Google, Newegg and SAP Announce Formation of New Cooperative Patent-Licensing Agreement TOKYO, July 10, 2014—Asana, Canon Inc., Dropbox, Google, Newegg and SAP today announced the formation of the License on Transfer (LOT) Network, a cooperative patent-licensing agreement that will cut down on patent troll litigation and the growing practice of patent privateering. Patent litigation reached an all-time peak last year, with more than 6,000 lawsuits filed. Most of those suits came from non-practicing entities, also known as patent trolls—companies that don’t have a business outside of licensing and litigating patents. More than 70 percent of the patents used by trolls come from still-operating companies. Indeed, in a growing trend called privateering, companies are selling patents to trolls that then use those patents to attack other companies. In some cases, those companies arrange to get a cut of revenue generated from the trolls’ suits. The LOT agreement is a new kind of royalty-free cross-license meant to address these growing systemic problems. Member companies receive a license when the patents are transferred out of the LOT group. That means that companies retain their right to enforce a patent so long as they retain ownership of it. However, as soon as it is sold, a license to the other members becomes effective, protecting them from attacks by the troll to which the patent was sold.
The agreement includes several other provisions that preserve a patent portfolio’s value, including carve-outs for certain M&A transactions and change of control. The initial members of the LOT Network range from early-stage startups to established technology companies. Together they own almost 300,000 patent assets, generate more than $117 billion in revenue and employ more than 310,000 people. “The LOT Network is a sort of arms control for the patent world,” said Allen Lo, deputy general counsel for patents at Google. “By working together, we can cut down on patent litigation, allowing us to focus instead on building great products.” “Startups need to overcome many risks before they can become mature, thriving companies. The LOT Network is a powerful and creative new idea that will help ensure that patent abuse need not be one of them,” said Dustin Moskovitz, cofounder of teamwork software provider Asana. “The LOT Network provides a unique mechanism for reducing patent troll threats while maintaining a portfolio’s primary significance and value,” said Kenichi Nagasawa, director and group executive of Canon Inc.’s Corporate Intellectual Property & Legal Headquarters. “Through the further expansion of the LOT Network, I look forward to the patent system restoring its sound functionality.” “We believe that patents should never be used to stifle innovation,” said Brett Alten, IP counsel at Dropbox, “The LOT network is a creative solution to fight patent abuse that becomes more effective with each company that joins. The more participants there are, the better off we’ll all be.” “Newegg has a very strong history of successfully battling patent trolls, and the License on Transfer Network is another valuable tool that helps protect participants from frivolous patent litigation,” said Soren Mills, chief marketing officer of Newegg North America. “We’re very happy to join forces with Google and other leading technology companies to preserve the spirit of innovation that’s so vital to our collective well-being.” “The structure of the LOT Network helps protect innovative patent owners from unwarranted litigation, without stifling valid, beneficial uses of patents, such as cross-licensing,” said Anthony DiBartolomeo, senior vice president and chief IP counsel at SAP. “As long as a company owns their patent they retain all their rights to it.” Read more at http://www.lotnet.com.
New Campaign Includes TV, Theater and Digital Advertising as Well as New Consumer-centric “Bring It” Microsite
MELVILLE, N.Y., May 27, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a new marketing campaign, “Bring It,” designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, scheduled to roll out this month, features Canon’s line of EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon “Bring It” microsite.
With a history dating as far back as the 1930s, Canon brought high-quality photography to market. Then, the heritage brand was the first to bring Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on its legacy by bringing a movement designed to show the public the value a Canon camera can bring to capture outstanding images and videos. Consumers should not settle for good enough, when they can have great. The new ‘Bring It’ campaign asks the masses to bring their talent, bring everything they have to the art of creating inspiring still and video images.
Through a series of TV, in-cinema and digital spots, “Bring It” pays homage to Canon’s past and future as a leader in digital imaging technology, including scenes from the recent film Need for Speed, as well as personal home videos conveying the impact Canon has had from Hollywood to the general public. Consumers are also encouraged to be part of this social movement using the hashtag #BringIt every time they upload their creative HD videos and still images on social media sharing sites like Facebook, Twitter, and YouTube. Consumer submitted content shared online with #BringIt may be featured and celebrated on the campaign microsite, bringit.usa.canon.com, beginning in July.
“We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “The idea behind ‘Bring It’ is to encourage people to strive to not only take better pictures and videos, but to take their cameras wherever they go, allowing them to tell their unique visual stories -stories that will stand out from the crowd and last a lifetime.”
Bring It Microsite
In addition, the “Bring It” microsite will serve as a gallery for consumer-submitted images and video, visitors to the bringit.usa.canon.com microsite will get a behind-the-scenes view of the inspiration behind each contribution and information on the products and methods used to produce what is being showcased. The microsite will also feature interactive content about Canon products, as well as educational tools to help inspire and guide consumers as they embark on their own journeys of producing still images and Hollywood caliber HD videos.
For the latest news and announcements related to Canon’s “Bring It” campaign, follow @CanonUSAImaging on Twitter and join the conversation with #BringIt.