While the announcements today had some positives and a big glaring negative (someone please explain their mirrorless strategy to me), Canon is far from done in 2015 and we’ll see a host of new products in the coming months.
We’re going to see a new 50 f/1.8 STM soon, as well as a new 70-300 non-L, non-DO lens. We don’t know exactly when they’re coming, but we’re told they definitely are. There are no other lenses we’ve been told about that are imminent. I wish someone would say 35L :)
We haven’t heard anything definitive about what EOS camera would be coming next. The obvious choices are an EOS-1D X Mark II and an EOS 5D Mark IV. In case you were wondering, we haven’t heard anything about a replacement for the EOS-1D C.
NAB is in April, and we’re told Canon will be making it a major announcement show this year. We’re told the Cinema EOS C300 will get a replacement and that it will shoot 4K. We haven’t received the same confirmation about an EOS C500 replacement. We’re also told there’s a chance Canon shows a new style of Cinema EOS camera, which would become the flagship and compete directly with the Arri Alexa.
I suspect there will be a lens or two announced, though we haven’t heard anything.
Other Video Products at NAB
We’re told that Canon will announce a GH4 competitor for NAB. It will be some kind of 4K ILC camera, we’ve heard the camera will have swappable parts, such as the grip and the viewfinder. We have no information on what lens mount it would be. We are told that it’s an “entry level” cinema product.
We’re also told a fixed lens Cinema EOS C100 style camera is coming and could be called the XC-10 (this could change), and that it will shoot 4K. Since it will have a fixed lens, I doubt it’s part of the Cinema EOS family.
We will be at NAB this year and hope to bring some fresh content with a few partners.
Andrew at EOSHD.com has posted an opinion piece on the future of high spec video features in Canon DSLRs. I’ve had this conversation with people in the past, and I feel somewhat the way Andrew does, in that I don’t see Canon speccing DSLRs as well as future Cinema EOS products. While I have been told a video focused DSLR is coming for NAB 2015, it won’t be a high end professional product.
There was a year when all I saw on videographer rigs was Canon DSLR cameras, but it seems that time has passed. I now see a lot of Cinema EOS cameras as well as smaller offerings from other manufacturers, and I do believe Canon wants videographers using C100’s as opposed to 5D Mark IIIs..
I agree with some of the points at EOSHD, but disagree with others. For Canon, it’s about making money and understanding markets with growth potential and markets in decline. The professional high margin segment is probably where the best chance of growth lies. I think selling more cameras and lenses to Hollywood along with support services is a much better strategy to grow revenue, and more importantly income, than it would be to offer a $2000 4K mirrorless camera for enthusiasts.
We’ll see how the next few years shapes up, and I expect 2015 will give us lots of hints of where Canon sees the future of videography & cinematography going.
“If Canon announced that they were withdrawing from the enthusiast stills camera market, you’d be surprised. It’s a pretty big market. But withdraw from the enthusiast video market they almost certainly have at the moment, whether they meant to do or not.
Whilst we ponder Canon’s deeply uninspired 2014 in terms of technological innovation, consider this theory – Canon entered the enthusiast DSLR video market by accident and now they have pulled out of it by accident.
Whether they like it or not, Canon DSLRs are no longer 1st, 2nd, 3rd or even 4th best performing enthusiast options for video. Nikon, Sony, Panasonic and Samsung are all significantly ahead, and if we count Blackmagic (they’re actually more pro than enthusiast) Canon are down to 6th. Just 2 years ago they were 1st. What happened?”
Read the full article
We’re told that a 4K fixed lens camcorder is coming in the early part of 2015. Such a product would probably fit in with CES as a consumer product announcement. We’re told the camera is called the XC10, and it will have similar ergonomics to the EOS C100, but it will have a fixed lens.
It’s possible this could come at NAB, but we expect the 4K Cinema EOS C300 Mark II & an new flagship Cinema EOS product to be the star of that show in April.
More to come…
Photo Credit: Matt Buchanan // Gizmodo.com
The world continues to wait for Canon to jump back into the resolution race, and it looks like they will be in 2015 (though we have previously said they would in 2014). A few new mentions of a 50mp camera coming in the first half of 2015 to which there will be 2 variants. One with a low pass filter, and another without. I’m not sure Canon would get into 2 SKUs for one camera body, though they have done it for astronomy camera purposes. The camera will not be an EOS-1 style camera and would be a new camera above the 5D line. You’re free to call it the “3D”, but I’ve never been a fan of that name simply because it could be confusing to consumers.
Things are getting a little bit muddled with 5D Mark IV talk and Cinema EOS talk (lots of 4K products coming) and I suspect things are getting pretty fragmented. We currently have nothing reliable to report as far as a 5D Mark III replacement is concerned. I also have nothing to report about an EOS-1D X Mark II, which is something that is sure to be addressed over the next 12 months.
I suspect we’re going to see a new Rebel in the first quarter of 2015, and that will probably be Canon’s next DSLR. The EOS M should come before the Rebel and it could be as soon as December.