Archive for: cinema eos

Opinion: Does Cinema EOS Mark the End of High Spec Canon DSLR Video?

Opinion: Does Cinema EOS Mark the End of High Spec Canon DSLR Video?

Andrew at EOSHD.com has posted an opinion piece on the future of high spec video features in Canon DSLRs. I’ve had this conversation with people in the past, and I feel somewhat the way Andrew does, in that I don’t see Canon speccing DSLRs as well as future Cinema EOS products. While I have been told a video focused DSLR is coming for NAB 2015, it won’t be a high end professional product.

There was a year when all I saw on videographer rigs was Canon DSLR cameras, but it seems that time has passed. I now see a lot of Cinema EOS cameras as well as smaller offerings from other manufacturers, and I do believe Canon wants videographers using C100’s as opposed to 5D Mark IIIs..

I agree with some of the points at EOSHD, but disagree with others. For Canon, it’s about making money and understanding markets with growth potential and markets in decline. The professional high margin segment is probably where the best chance of growth lies. I think selling more cameras and lenses to Hollywood along with support services is a much better strategy to grow revenue, and more importantly income, than it would be to offer a $2000 4K mirrorless camera for enthusiasts.

We’ll see how the next few years shapes up, and I expect 2015 will give us lots of hints of where Canon sees the future of videography & cinematography going.

From EOSHD
“If Canon announced that they were withdrawing from the enthusiast stills camera market, you’d be surprised. It’s a pretty big market. But withdraw from the enthusiast video market they almost certainly have at the moment, whether they meant to do or not.

Whilst we ponder Canon’s deeply uninspired 2014 in terms of technological innovation, consider this theory – Canon entered the enthusiast DSLR video market by accident and now they have pulled out of it by accident.

Whether they like it or not, Canon DSLRs are no longer 1st, 2nd, 3rd or even 4th best performing enthusiast options for video. Nikon, Sony, Panasonic and Samsung are all significantly ahead, and if we count Blackmagic (they’re actually more pro than enthusiast) Canon are down to 6th. Just 2 years ago they were 1st. What happened?”

Read the full article

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4K Fixed Lens Camcorder Coming? [CR2]

4K Fixed Lens Camcorder Coming? [CR2]

We’re told that a 4K fixed lens camcorder is coming in the early part of 2015. Such a product would probably fit in with CES as a consumer product announcement. We’re told the camera is called the XC10, and it will have similar ergonomics to the EOS C100, but it will have a fixed lens.

It’s possible this could come at NAB, but we expect the 4K Cinema EOS C300 Mark II & an new flagship Cinema EOS product to be the star of that show in April.

More to come…

Photo Credit: Matt Buchanan // Gizmodo.com

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Another 50mp FF DSLR Mention [CR2]

Another 50mp FF DSLR Mention [CR2]

The world continues to wait for Canon to jump back into the resolution race, and it looks like they will be in 2015 (though we have previously said they would in 2014). A few new mentions of a 50mp camera coming in the first half of 2015 to which there will be 2 variants. One with a low pass filter, and another without. I’m not sure Canon would get into 2 SKUs for one camera body, though they have done it for astronomy camera purposes. The camera will not be an EOS-1 style camera and would be a new camera above the 5D line. You’re free to call it the “3D”, but I’ve never been a fan of that name simply because it could be confusing to consumers.

Things are getting a little bit muddled with 5D Mark IV talk and Cinema EOS talk (lots of 4K products coming) and I suspect things are getting pretty fragmented. We currently have nothing reliable to report as far as a 5D Mark III replacement is concerned. I also have nothing to report about an EOS-1D X Mark II, which is something that is sure to be addressed over the next 12 months.

I suspect we’re going to see a new Rebel in the first quarter of 2015, and that will probably be Canon’s next DSLR. The EOS M should come before the Rebel and it could be as soon as December.

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A Bit About the Modular DSLR Rumor

A Bit About the Modular DSLR Rumor

I have been reading the comments about the modular DSLR rumor posted here a few days ago and I wanted to clarify what I meant by “modular” a little bit.

I don’t think we’re going to get a camera that is fully modular, such as swapping out image sensors and that sort of thing. I think we’re going to see a camera that can maybe swap between an optical and electronic viewfinder,  as well as ergonomic changes depending if you’re shooting stills or video. I didn’t get the impression we’d see anything beyond those types of features and that this wasn’t going to be a “professional” level product. The information has been scattered at best so far and we’re just trying to fit it all together.

More to come…

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Modular DSLR Coming from Canon? [CR2]

Modular DSLR Coming from Canon? [CR2]

We’re told that Canon will introduce a brand new DSLR model some time in 2015 that will be somewhat modular. All we were told is that the viewfinder will be interchangeable, as well as “other parts of the camera”. We’re trying to find out what else would be removable on a DSLR.

This camera will be video focused, but a competent stills shooter as well. It sounds like it could be a part of the Cinema EOS line and I would suspect it would appear at NAB in April, 2015.

More to come…

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