Andrew at EOSHD.com has posted an opinion piece on the future of high spec video features in Canon DSLRs. I’ve had this conversation with people in the past, and I feel somewhat the way Andrew does, in that I don’t see Canon speccing DSLRs as well as future Cinema EOS products. While I have been told a video focused DSLR is coming for NAB 2015, it won’t be a high end professional product.
There was a year when all I saw on videographer rigs was Canon DSLR cameras, but it seems that time has passed. I now see a lot of Cinema EOS cameras as well as smaller offerings from other manufacturers, and I do believe Canon wants videographers using C100’s as opposed to 5D Mark IIIs..
I agree with some of the points at EOSHD, but disagree with others. For Canon, it’s about making money and understanding markets with growth potential and markets in decline. The professional high margin segment is probably where the best chance of growth lies. I think selling more cameras and lenses to Hollywood along with support services is a much better strategy to grow revenue, and more importantly income, than it would be to offer a $2000 4K mirrorless camera for enthusiasts.
We’ll see how the next few years shapes up, and I expect 2015 will give us lots of hints of where Canon sees the future of videography & cinematography going.
From EOSHD “If Canon announced that they were withdrawing from the enthusiast stills camera market, you’d be surprised. It’s a pretty big market. But withdraw from the enthusiast video market they almost certainly have at the moment, whether they meant to do or not.
Whilst we ponder Canon’s deeply uninspired 2014 in terms of technological innovation, consider this theory – Canon entered the enthusiast DSLR video market by accident and now they have pulled out of it by accident.
Whether they like it or not, Canon DSLRs are no longer 1st, 2nd, 3rd or even 4th best performing enthusiast options for video. Nikon, Sony, Panasonic and Samsung are all significantly ahead, and if we count Blackmagic (they’re actually more pro than enthusiast) Canon are down to 6th. Just 2 years ago they were 1st. What happened?”
DPReview has completed their review of the Canon EOS 7D Mark II and it’s extremely positive. They make a special effort to stress this camera is not an incremental update to the original EOS 7D.
From the review “It would be easy to write off the EOS 7D Mark II as just an incremental upgrade to the original 7D, but that would be a serious mistake. The two cameras may share the number 7 and the letter D on their bodies, but inside they are very different machines.
With the 7D II Canon is putting a stake in the ground that it is committed to the crop sensor market. Although it will likely be seen as an aspirational camera for novices, or an upgrade path to people using more consumer oriented crop sensor bodies from Canon, the 7D II is unquestionably a pro camera. It’s built like a tank, has the control layout of a 5D Mark III and an autofocus system to compete with the 1D X.
Canon has added lots of tools to the Mark II, but one deserves special mention. Dual-Pixel autofocus may be one of the most important, and yet under-appreciated, technologies introduced to digital cameras in a long time. It’s significant that Canon now includes this technology on their Cinema EOS cameras. Canon still seems to be dialing in the optimal implementation for the technology, but it will be exciting to see how it evolves.”
Roger Clark has done a very extensive and technical review of the sensor performance of the Canon EOS 7D Mark II and how it relates to the original 7D, astrophotography and general photography needs.
This review is well worth the read.
From the review… “The data shown here for the Canon 7D Mark II indicate that the camera is operating at near perfect levels for the sensor with lower apparent read noise and impressively low pattern noise compared to all other current Canon cameras tested and better than that in the 7D Mark I. This means that for high signals, noise is dominated by photon statistics. Sensitivity is improved 14% over the 7D Mark 1, and the sensitivity per square micron is the highest that I have measured for any Canon camera to date.
The approximately 10x lower thermal dark current is a game changing factor, making this camera the top Canon camera for long exposure low light photography that I have tested. The superb autofocus system, comparable to Canon 1D series pro cameras with 65 autofocus points is another game changing innovation, as the camera is at a price point that is affordable to more people.”
Jared Polin has posted his review of the Canon EOS 7D Mark II. It is a 35 minute real world video review. The review pretty much covers everything you’d want it to, he even had the opportunity to shoot an NHL game with the camera, which is a perfect setting for it.
Jared has also completed his educational video The Complete FroKnowsPhoto 6-Hour Guide to DSLR Video, which is currently half price. “Now you can learn the fast track system used by a world class photographer and videographer to shoot, direct, and produce any type of video with a DSLR, regardless of your current skill level.”