A patent for an optical formula showing a wide angle zoom lens for a full frame mirrorless body has appeared. It looks like this patent is for a 16-30mm f/2.8 and has a short backfocus of 11.34mm, which tells us it’s not for a DSLR. Canon 16-30mm f/2.8 Specifications: (Japan Patent Application 2018-077320) Zoom ratio: 1.67 Read more…
The 120MXS is an ultra-high resolution CMOS sensor with 13280 x 9184 effective pixels (approx. 60x the resolution of Full HD). It has a size equivalent to APS-H (29.22mm x 20.20mm), and a square pixel arrangement of 2.2µm x 2.2µm with 122 million effective pixels. Ultra-high-resolution is made possible by parallel signal processing, which reads signals at high speed from multiple pixels. All pixel progressive reading of 9.4 fps is made possible by 28 digital signal output channels. It is available in RGB or with twice the sensitivity, in monochrome.
Canon has always been considered a marketing powerhouse and they have remained the number 1 camera manufacturer based on marketshare, and their marketshare is increasing in segments such as mirrorless cameras and lenses.
From Marketing Week:
…… Bonniface admits the market has been “challenging” but says the general perception is that sales have now “bottomed out”, with markets such as the Netherlands returning to growth last year. CIPA figures back this up, with global shipments up slightly to 25 million last year.
In a declining market, Canon has managed to remain the top digital camera company by market share in key markets including the US, Europe and Japan, according to the company. And it has branched out into new areas of imaging such as cars, machine automation, security and medical. But Bonniface says Canon has only been able to do this because of the “power” of the Canon brand.
…… That brand strength can be seen in consumer perceptions. According to YouGov BrandIndex, Canon comes fourth in a list of 36 ‘computing and home office’ brands with an index score of 23.4 (index being a balance of a range of metrics including value, quality and satisfaction). It is also in the top five for impression, quality, value and recommendation.
And the Reputation Institute has Canon at fourth in its global ranking of brand reputation, with a score of 77.4 putting it behind just Rolex, Lego and Google. Read the full article
Canon will continue its brand re-lauch into the summer as it continues to position itself as one of the great brands of the world.
Firmware of the lens can be upgraded through camera instead of using USB port, which not only meets the requirements of firmware upgrade and appearance design, but also avoids the incompatibility problems caused by different computer operating systems.（Note: this function needs to be supported by camera）
F1.8 Bright Aperture
Maximum aperture F1.8,bokeh effect is easily achieved ,which brings you more fun during photographing.
New Mechanical Structure, New Coating Technology
YN50mm F1.8 II has all the product advantages of the last generation. By improving the mechanical structure and coating technology, its focus accuracy, auto-focus speed and light transmittance are increased. Furthermore, it can control backlight ghost and glare.
The announcement for the EF 70-200mm f/4L IS II which was scheduled for this past April, appears to have been delayed. We’re still being told that it is coming “soon”. However, as mentioned preciously, we don’t think this is the last 70-200mm lens coming from Canon in 2018.
We’re being told again that a new EF 70-200mm f/2.8L IS III could be announced in the 2nd half of 2018. We figured Photokina 2018 in September would be a good place to announce it, however it’s always possible that the lens gets announced after the show, like we have seen with previous lenses such as the EF 100-400mm f/4.5-5.6L IS II which came a couple of months after Photokina 2014.
A lot of sources are quite coy at the moment, but we’re getting the feeling that the 2nd half of 2018 is going to be an exciting time for Canon announcements.