We’re told by a pretty good source that any announcement in regards to a medium format entry by Canon is a “longshot at best”. While Canon is always doing R&D on the concept, there is “nothing that is imminent”.
Another source has told us that these rumors could have “some truth to them”, but wouldn’t be shown until the Canon Expo in 2015. Canon does a technology expo every 5 years, and tend to show a lot of technologies that may or may not ever end up as a consumer product.
I’m of the belief that medium format at this time wouldn’t make much sense, especially since Canon still doesn’t have a high resolution 35mm DSLR.
A new report suggests Canon is sending out questionnaires to “key users” which includes some questions about medium format. Most of the questions were gear towards image quality, usage scenarios and lens requirements. Most of the questionnaire was still about DSLRs and video, and that the “MF stuff was new”.
Rumors are running rampant that Nikon will launch a medium format body using the 50mp sensor that everyone else is using, and we’ve heard the same about Sony entering the field. Canon has been looking at the feasibility for years, and have said they want to enter more “professional” markets due to the declining consumer market.
The quick and direct answer? No.
A lot has come in over the weekend in regards to the reports that Ventizz Capital will be selling off its ownership of the Swedish camera maker Hasselblad. It’s no secret that Hasselblad is in financial trouble, as the whole medium format segment seems to be under capitalized and lacking direction.
Does Canon have any interest in purchasing Hasselblad? I don’t think so. Canon did have Hasselblad’s books open a few years ago, but that was probably more of a tire kicking exercise than actual interest in purchasing the company.
If I had to wager on a purchaser for Hasselblad, I would go with Silverfleet Capital, who owns Danish medium format company PhaseOne. The second option could be Sony, although I think they’ll enter the segment on their own.
There has been a lot of rumors about Canon making a move into the medium format segment, it’s even been suggested we’ll get a development announcement for such a camera at Photokina in September of this year. Canon has recently moved into security cameras and industrial cameras to find growth in new markets, it would make sense to give an EOS branded medium format system a go.
Sony, a big manufacturer of medium format sensors for the likes of Hasselblad are rumored to be readying a medium format system of their own. It would use the 50mp sensor currently found in the upcoming Hasselblad H5D-50C.
Sensor Type: 50 Megapixels CMOS (8272 x 6200, 5.3 × 5.3 μm)
Sensor Dimensions: 32.9 x 43.8mm (sensor is physically 70% larger than a Full Frame sensor)
Image Size: RAW 3FR capture 65MB on average. TIFF 8 bit: 154MB (on the Hasselblad H5D-50c).
It’s noted that Sony has no interest in competing with Hasselblad or Phase One and that their medium format camera would be something “completely different”. Perhaps a compact MF system?
Sony is being quite aggressive in trying to find new markets in still cameras, and if the system is priced affordably for medium format, they could have a winner if this true.
EOS Medium Format?
It’s mentioned over at [NL] that a Canon move into medium format would still be branded under the EOS name.
This makes sense, as Canon would have the EOS M line, the EOS line, the Cinema EOS line and a higher resolution EOS MF line. There is reportedly a thought within Canon that there are enough professional photographers out there that would want to “distinguish” their file output from standard DSLR users.