Archive for: sales

Canon Sells More DSLRs Than Anyone Else in 2012

Canon Sells More DSLRs Than Anyone Else in 2012

Even at the high end
For all the flack Canon gets from us passionate pundits, they continue to sell more DSLR cameras than anyone else.

Interchangeable Lens Camera Marketshare for 2012 (Japan)

  1. Canon 28.6%
  2. Nikon 25%
  3. Olympus 14.3%
  4. Sony 13.3%
  5. Panasonic 11.3%

An interesting note about Canon, if you remove the lowend of the DSLR market (Rebels, D3xxx/D5xxx), Canon’s marketshare increases. I imagine the 5D Mark III plays a big part in that, as well as the EOS-1D X.

Canon’s performance in the mirrorless segment cannot be properly measured until the 2013 numbers come in. For 2012, they sat at 2.1% marketshare.

Source: [TH] via [BCN]

Canon EOS-1D X at B&H Photo for $6728

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Canon Aims to Sell More Stuff…..

Canon Aims to Sell More Stuff…..

… of course they do
Canon is projecting selling 27% more DSLR cameras this year, to the tune of 9.2 million units. They’re also aiming for a 17% increase in compact camera sales, up to 22 million units.

With DSLR sales growth, lens sales should take a similar path upwards.

Said about their compact segment

“… we will further differentiate and enhance our lineup by launching new cameras offering the image qualities that approaches SLR cameras; furthering the improvement in design and qualities, and by incorporating features such as network, connectivity capabilities.”

Cue the mirrorless rumors.

Source: [SA] via [NL]

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Canon Destroys Nikon in DSLR Marketshare for 2010

Canon Destroys Nikon in DSLR Marketshare for 2010

Oh Joy
The IDC reported yesterday on the marketshare of the camera makers for 2010.

Canon remains the #1 camera maker in the world if you included PowerShots. Sony is in 2nd place.

However, in DSLR marketshare for 2010. Canon kicked the butt of pretty much everyone out there.

DSLR Global Marketshare 2010

  1. Canon 44.5%
  2. Nikon 29.8%
  3. Sony 11.9 %

I always attach a grain of salt to marketshare research, everyone seems to come up with a different number. However, IDC is pretty well respected.

Source [1001noisycameras] via [Bloomberg]

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