There has been a lot of rumors about Canon making a move into the medium format segment, it’s even been suggested we’ll get a development announcement for such a camera at Photokina in September of this year. Canon has recently moved into security cameras and industrial cameras to find growth in new markets, it would make sense to give an EOS branded medium format system a go.
Sony, a big manufacturer of medium format sensors for the likes of Hasselblad are rumored to be readying a medium format system of their own. It would use the 50mp sensor currently found in the upcoming Hasselblad H5D-50C.
Sensor Type: 50 Megapixels CMOS (8272 x 6200, 5.3 × 5.3 μm)
Sensor Dimensions: 32.9 x 43.8mm (sensor is physically 70% larger than a Full Frame sensor)
Image Size: RAW 3FR capture 65MB on average. TIFF 8 bit: 154MB (on the Hasselblad H5D-50c).
It’s noted that Sony has no interest in competing with Hasselblad or Phase One and that their medium format camera would be something “completely different”. Perhaps a compact MF system?
Sony is being quite aggressive in trying to find new markets in still cameras, and if the system is priced affordably for medium format, they could have a winner if this true.
This is the world’s first adapter that would give Canon lens owners electronic contact with Nex cameras (such as changing aperture using the camera itself).
Estimated availability: January 21, 2012
Timed perfect by the folks at Sony, they have officially announced their XQD cards alongside the officially official Nikon D4.
PARK RIDGE, N.J. , Jan 5, 2012 /PRNewswire/ – Giving photo enthusiasts and professional photographers a new level of speed and performance, the new Sony XQD™ memory cards support the recently adopted XQD specification for high-speed, high-performance digital image capture.
Using the XQD memory cards, XQD compatible high-end DSLR (Digital Single Lens Reflex) camera users can capture up to approximately 100 frames in RAW format in continuous shooting mode. In addition to outstanding high-speed data transfer capability, the new cards are highly reliable to protect users’ data and images.
“Advanced shooters want to capture the moment in the highest quality possible, and that often means dealing with massive files like RAW images,” said Viviano Cantu , Director of Consumer Media for Sony Electronics. “Memory card technology has done a great job of keeping pace, but these new cards give an entirely new meaning to speed and performance.”
The new Sony cards are based on the XQD memory card specification, which the CompactFlash Association recently approved and licensed as an open format. With its ultra high write-speed performance, and when using Nikon’s new DSLR “D4,” the XQD memory card can record up to approximately 100 frames in RAW format in continuous shooting mode*.
The Sony XQD memory card achieves stable continuous shooting of RAW images and blazing fast data transfer rates of up to 1Gbps/125MB/s write and read (based on Sony tests and dependent on host hardware) through the PCIe interface, a computer expansion card standard for serial interfaces.
A unique controller and optimized flash memory enables high-speed data processing, resulting in faster write speed and performance that can’t be achieved by conventional compact flash cards.
Sony is also introducing a USB 2.0/3.0 compatible XQD card reader (model MRW-E80) so users can quickly and easily transfer large quantities of very high capacity data to their PC. Also, an XQD ExpressCard Adapter (QDA-EX1) will be available for use with computers with an ExpressCard™ 34 card slot.
“As users’ needs continue to evolve,” Cantu added, “Sony will also continue to enhance the XQD memory card line-up to meet the future requirements of the high-end digital imaging market.”
The new Sony products are planned to be available in February and are estimated to sell at the following retail prices:
- QD-H16 card, 16 GB, $129.99
- QD-H32 card, 32 GB, $229.99
- Card Reader, MRW-E80, $44.99
- ExpressCard Adapter, QDA-EX1, $44.99
For information, visit www.sony.net/Products/memorycard/en_us/xqd/index.html.
* When used with Nikon “D4,” with capture of compressed 12-bit NEF (RAW) images; based on Nikon research.
Sony, Panasonic & Olympus knocking at the door
Bloomberg has written an interesting article the higher ups at Canon have certainly taken notice of. That being their dropping marketshare in Japan along with Nikon to the mirrorless segment.
I haven’t had a problem with Canon being last to the game. I don’t personally like any of the true mirrorless options (you don’t count M9), none of them feel like cameras to me. Lots of people do though, and that’s cool. I was eager to see what Nikon came up with, though it doesn’t look too exciting to me.
I’ve always thought if Canon was going to get into it, they’d go all in. We’d see 3 mirrorless camera bodies, one high end mirrorless, a Canon M9 if you will (not a rangefinder). A prosumer middle camera body for the 5D user who wants IQ and portability, and then an entry level variant for the people that want more than a “G”.
I could be dreaming, or wishing. I’d just like to think Canon would be the company that did it right.
Canon Inc. and Nikon Corp. the world’s two biggest makers of high-end cameras, may be missing out on the industry’s biggest technology shift since film rolls became obsolete.
The two Tokyo-based companies use mirrors in all cameras with interchangeable lenses, a technique Sony Corp. (6758) is shifting away from. As a result, Canon and Nikon’s combined share of the Japanese market has fallen by 35 percent, while Sony’s share has doubled, according to estimates at research firm BCN Inc.
The IDC reported yesterday on the marketshare of the camera makers for 2010.
Canon remains the #1 camera maker in the world if you included PowerShots. Sony is in 2nd place.
However, in DSLR marketshare for 2010. Canon kicked the butt of pretty much everyone out there.
DSLR Global Marketshare 2010
- Canon 44.5%
- Nikon 29.8%
- Sony 11.9 %
I always attach a grain of salt to marketshare research, everyone seems to come up with a different number. However, IDC is pretty well respected.
Source [1001noisycameras] via [Bloomberg]
The Photographic, Video & Digital Imaging Show
I’ll be in Toronto tomorrow for the Henry’s show. I’ll bring the laptop and do some posts from there.
I’m looking most forward to seeing the Sony NEX cameras. The APS-C sensor in those little bodies is intriguing. I also like seeing a jogwheel on the camera. I’ll also be looking at various high end Sony lenses for possible rental items for Lens Rentals Canada.
I’ll see if anyone at Canon wants to talk to me.
I might play “the worlds dumbest customer” at the Nikon booth.
Say “hello” if you see me in my cr t-shirt.
Read More: http://www.henrys.ca/Show/Imaging-Show.html