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Industry News: DJI Reinvents The Drone Flying Experience With The DJI FPV

By Canon Rumors | March 2, 2021 | Industry News

DJI, the global leader in civilian drones and creative camera technology, today launched an entirely new type of drone with an intuitive, immersive flight experience never available until now. DJI FPV combines the first-person view and high-speed performance of racing drones, the cinematic camera sweep of traditional drones, the safety and transmission technology of DJI’s leading consumer drones, and an optional innovative single-handed motion controller that allows pilots to control the drone with just hand movements. DJI FPV creates a new drone category and opens up new worlds of possibilities for content creators and drone fans from beginners to experts alike.

Order the DJI FPV products at Adorama

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Canon U.S.A. Recognized as One of the World’s Most Ethical Companies for the Fourth Consecutive Year by The Ethisphere Institute

Canon U.S.A. Recognized as One of the World’s Most Ethical Companies for the Fourth Consecutive Year by The Ethisphere Institute

By Canon Rumors | March 1, 2021 | Canon Business General

MELVILLE, NY, March 1, 2021– During a time when it has been crucial for companies to prioritize the values and needs of their customers and employees, Canon U.S.A., Inc., a leader in digital imaging solutions, has remained committed to developing solutions that are designed to support ever-changing business needs. Reflecting this commitment, Canon U.S.A. is proud to share it has been recognized as one of the 2021 World’s Most Ethical Companies for the fourth consecutive year by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.

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Blackmagic Design releases the final version of DaVinci Resolve 17

By Canon Rumors | February 26, 2021 | Third Party Software

Blackmagic Design announced DaVinci Resolve 17 back in November, and it has been in beta form ever since. The long wait for the final version is now over, and you can download Davinci Resolve 17 for free over at Blackmagic Design.

There are more than 300 new features including HDR grading, AI magic mask, improved Fairlight usability, improved editing and much more.

DaVinci Resolve 17 Features

  • Next-generation HDR color correction with customizable wheels and tonal zones. Mesh and grid-based color warper delivers an entirely new way to transform color. Magic mask automatic object isolation powered by the DaVinci Neural Engine.
  • Improved color management with tone mapping and color space aware tools. Massive DaVinci wide-gamut color space for higher quality image processing. High-speed audio editing with a new keyboard and mouse context-sensitive tools. Fairlight Audio Core engine with auto load balancing and support for 2,000 tracks. Revolutionary FlexBus architecture for audio routing without limitations.
  • Automatic transient detection for beats, words, and sound effects.
  • Support for massive audio projects with thousands of tracks on a single system.
  • Timeline based clip syncing to create multicam and compound clips. Alpha support for keying and compositing on cut and edit pages.
  • Import and edit projects from ATEM Mini Pro ISO.
  • Proxy media workflows up to 1/16th resolution in H.264, H.265, ProRes or DNxHR.
  • Metadata based card view in media pool on cut page.
  • Precision audio trimming on the cut page timeline and graphical trimmer. Smart reframe powered by the DaVinci Neural Engine on cut and edit pages. Live effect, title, and transition previews on cut and edit pages.
  • Render in-place command for effects heavy clips on cut and edit timelines. Make source side adjustments before editing clips into the timeline.
  • Portable timeline and bin files for easy sharing.
  • Native interlace processing and realtime 3:2 pulldown removal.
  • Node tree bookmarks, customizable Fusion toolbar, and vertical node layouts. Support for growing files in media pool.
  • Support for frame-based metadata for BRAW, ARRI, RED, Sony and EXR. Workflow integration API and third-party encoder API.

Download DaVinci Resolve 17 now

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Review: Canon RF 70-200mm f/4L IS USM by TDP

Review: Canon RF 70-200mm f/4L IS USM by TDP

By Canon Rumors | February 26, 2021 | Canon Reviews

Bryan at The Digital Picture has completed his exhaustive review of brand new Canon RF 70-200mm f/4L IS USM. A lens that really showcases Canon’s ability to make new and unique designs for older dependable lenses.

It shouldn’t shock us that Bryan came away thoroughly impressed with the new offering from Canon, and I personally can’t wait to get my hands on one.

From TDP

The Canon RF 70-200mm F2.8 L IS USM Lens was a game-changer, and the Canon RF 70-200mm F4 L IS USM Lens is the same, taking the game down to a new size and weight low. Those carrying this frequently-needed telephoto zoom lens for extended periods will love this lens’s new size and weight.

As part of the elite L-series, the RF 70-200 lens is extremely well built, including environmental sealing. As said before, this lens is ready for the rigors of daily professional use. The smooth external design, smooth-functioning rings, crisp switches, and tight tolerances make this lens a pleasure to use. Read the full review

Stock levels for this lens are still relatively low, but you should be able to find one at smaller retailers.

Canon shows off their concept camera design story, and introduces the Posture Fit

By Canon Rumors | February 25, 2021 | Canon PowerShot

Canon today released the story of their concept camera designs over the years, three of which have become consumer products with the Ivy Rec, PowerShot Zoom and PowerShot Pick.

Canon has now unveiled a new concept, the Posture Fit. The purpose of the Posture Fit concept is to improve your posture at your desk and to get you moving. When the Posture Fit sees that your posture is wrong, it will let you know. It will also let you know when you’ve sat too long.

If you don’t want to watch the whole video above, you can see the Posture Fit announcement here. The presentation is subtitled in English.

posturefit 728x410 - Canon shows off their concept camera design story, and introduces the Posture Fit
Canon Posture Fit / Click for Animation

Canon does say in this presentation that they don’t know if will actually reach the market, but these ideas and news ways of thinking are sure to grow some creative engineers in the future.

Samsung Introduces 1.4μm 50Mp ISOCELL GN2 with Faster and More True-to-Life Auto-Focusing

By Canon Rumors | February 25, 2021 | Industry News

  • Dual Pixel Pro technology utilizes 100-million phase-detecting photodiodes that perceive phases both vertically and horizontally for faster and more accurate auto-focusing
  • Staggered HDR solution brings richer detail and more vibrant colors than real-time HDR, while reducing energy consumption by up to 24-percent

Samsung Electronics, a world leader in advanced semiconductor technology, today introduced Samsung ISOCELL GN2, a new 50-megapixel (Mp) image sensor with large 1.4-micrometer (μm)-sized pixels. With enhancements to its predecessor, the ISOCELL GN1, the GN2 offers up to 100Mp imaging, improved auto-focusing through Dual Pixel Pro technology, powerful staggered HDR, and vivid results through Smart ISO Pro, regardless of the lighting environment.

“ISOCELL image sensors and its technologies have made vast improvements to deliver the quality and performance one would expect from top-tier prograde cameras,” said Duckhyun Chang, executive vice president of sensor business at Samsung Electronics. “Our new ISOCELL GN2 features Dual Pixel Pro, an innovative all-direction auto-focusing solution that elevates the agility to capture moments as they unfold. Adding on Smart ISO Pro and a variety of advanced pixel technologies, pictures from GN2 are more true-to-life than ever.”

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The next Canon EOS R5 firmware update is coming soon

The next Canon EOS R5 firmware update is coming soon

By Canon Rumors | February 25, 2021 | Canon DSLR Rumors

If people can’t get a new camera, they definitely want some feature updates for the Canon EOS R5, EOS R6 and EOS-1D X Mark III. Most of the talk I get about new firmware is for the EOS R5. Solid information about future EOS R6 and EOS-1D X Mark III feature updates haven’t been very fruitful.

Firmware v1.3.0 was supposed to be in the hands of external testers/reviewers some time in February, and I’ve been told by a couple of people that this has yet to happen. As we continue to navigate the pandemic, additional challenges and delays can obviously be expected.

I have been told that there are a couple of early April dealer events in regards to the new firmware in a couple of countries. This could be telling about the timeline for release.

Another source also mentioned that Canon will add “at least one new codec”, but I wasn’t given any additional information about the new codec(s).

The next Canon EOS R5 firmware will include

  • Canon Cinema RAW light addition
  • C-Log 3
  • 1080p @ 120fps
  • New Codec(s)
  • Bug fixes

Again, I don’t have any information about firmware updates for the Canon EOS R6 or Canon EOS-1D X Mark III.

Canon production issues to be resolved by the end of March

Canon production issues to be resolved by the end of March

By Canon Rumors | February 24, 2021 | Canon EOS R

I have spoken to multiple retailers in Canada, Europe and the United States and it appears that Canon has been informing them that camera and lens inventory issues will likely be resolved by the end of March.

No one went into great detail, as I’m sure Canon didn’t either. We can just assume that the supply chain is going to improve to normal levels following the Chinese New Year and quarantine regulations for factories.

With that, we can get ready for major camera and lens announcements in and around June. One retailer did mention that there would be new NDA’s signed in April or May. I was told a while ago the first half of 2021 would be a bit boring, but that the second half of the year would be exciting.

More to come…

Industry News: RØDE announces the next-generation Wireless GO II

By Canon Rumors | February 23, 2021 | Canon Business General

RØDE today announced the RØDE Wireless GO II system, the world’s smallest wireless microphone system.  The new system offers 2.4GHz digital transmission with 128-bit encryption which delivers up to 200m of extra range over the previous iteration. The Wireless GO II system also offers more than 24 hours of onboard recording in each transmitter. This can save you from dropouts and other audio recording failures.

The new Wireless GO II system retails for $299 USD and should begin shipping worldwide very soon.


  • Dual-channel wireless microphone system – record two sound sources simultaneously or use as a single channel wireless microphone
  • All-new Series IV 2.4GHz digital transmission with 128-bit encryption – delivers an extended range of up to 200m (line of sight), optimised for extremely stable operation in dense RF environments
  • 3.5mm analog TRS output, USB-C and iOS digital audio output – universal compatibility with cameras, mobile devices and computers
  • On-board recording capability – record over 24 hours of audio direct to each transmitter as a failsafe against dropouts and other audio issues
  • Ability to switch between mono or stereo recording modes – record each channel separately or combine them for ultimate flexibility in post-production
  • Flexible gain control – three-stage pad, expandable to 10-stage pad
  • Safety channel – records a second channel at -20dB as a backup in case the main channel distorts
  • Complete control over all features and functions via the RØDE Central app
  • In-built rechargeable lithium-ion batteries – up to 7 hours battery life, plus a power saver mode
  • Designed and made in RØDE’s state-of-the-art manufacturing facilities in Sydney, Australia

Preorder the RØDE Wireless GO II at Adorama

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Industry News: Sony officially announces the alpha FX3 cinema camera

By Canon Rumors | February 23, 2021 | Industry News

Sony is set to unveil the Sony FX3 cinema alpha series full-frame mirrorless camera. This new body carries over some of the features and hardware from the Sony A7S III.

FX3 Product Highlights:

  • Compact and lightweight body design with high operability for hand-held shooting, gimbal and drone-mounted work
  • Multiple 1/4-20 UNC threaded mounting points to easily attach compatible accessories
  • Detachable XLR handle unit with two XLR/TRS audio inputs and one 3.5mm stereo jack
  • S-Cinetone™ look – inspired by the color science of the digital cinema camera VENICE  which is also used in FX9 and FX6 Cinema Line cameras
  • Built-in cooling fan enables effective heat dissipation to support uninterrupted 4K 60p recording
  • Records up to 4K 120pii
  • 10.2 megapixel full-frame back-illuminated CMOS Exmor R™ sensor and BIONZ XR™ image processing engine
  • Ultra-high sensitivity with ISO expandable to 409,600 for very low light conditions and 15+ stops of dynamic range
  • Fast Hybrid AF (Autofocus)Touch Tracking (real-time tracking) and Real-time Eye AF, also used in other Alpha™ cameras
  • 5-axis in-body image stabilization with “Active Mode”v supports handheld movie shooting

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goadfree - Industry News: Sony officially announces the alpha FX3 cinema camera

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