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Update: Macrumors says “Adobe Turns Lightroom CC Into a New Cloud Photography Service”, Read more here.
Photo Rumors first reported that a new version of Adobe Lightroom would be announced during Adobe Max, which starts today. Judging by the teaser above, we should be seeing the new version announced very shortly.
Apparently the logo for Lightroom has changed in the Apple App Store as well. (Thanks Moritz)