We were sent a strange rumor this week, one we figured was a typo. “Canon will announce the EOS Joey in August”. So I took to Twitter to figure out what sort of autocorrect error would come up with “Joey”, and someone came up with “Kiss”, which is what Rebel's are called on certain areas of the planet.
Which Rebel is due for replacement? We think the EOS Rebel T7i/800D/Kiss X9i is a little long in the tooth, as it was announced back in February of 2017.
There are no specifications at this time, but the bigger leaks are likely coming over the next week or two.
As pointed out on our forum, it's possible that it could also mean a new entry-level EOS M camera is coming, as the EOS M50 also received the “Kiss” designation.
Hope those Joeys come out with vastly improved Mk. II versions of EOS M5, M6, M50 and M100 soon, rather than wasting time and money on yet more rebel kisses of death.
I would figure lower manufacturing costs is a big reason a new Rebel would be produced. Modernizing parts shared across the EOS ecosystem and whatnot.
But don’t mind canonical=AvTvM, he’s a little biased. ;)
Rebel's still sell. Not like they did 5 years ago, but they're still worthwhile to produce.
Possible
This is an excellent point. A contracting market affects those at the bottom of the food chain more than the one at the top of the chain. DSLRs are far from dead and Canon likely sees an opportunity to further consolidate and dominate the market.
They can't just abandon the EOS system and Rebel users and expect everyone to buy a mirrorless and use the EF/S lenses with adaptor.
They will still need to maintain the line for the next 10 years or so. That's what a serious company does.
Rebels have such a rock solid name reputation across the general populace, it could be foolish not to continue the line for a while.
Others above hinting to the the Rebel's age, could also be foolish. Just for example, I know lots of people who like 60's cars, 90's VW vans, turntables for music, etc.. So why not also a Rebel? Plus, the Rebels are still good technology without any more advancement.