BCN have release their rankings for 2017. These numbers represent about 50% of all Japanese camera retailers, so the numbers do come from a long sample. These numbers do not reflect sales in the rest of Asia, Europe or North America.

Digital camera (Compact)

  • Canon 27.9%
  • Nikon 25.5%
  • Casio 17.2%

Digital camera (DSLR)

  • Canon 61.1%
  • Nikon 34.4%
  • Ricoh/Pentax 4.2%

Digital Camera (Mirrorless)

  • Olympus 27.7%
  • Canon 21.3%
  • Sony 20.2%

Interchangeable Lenses

  • Canon 21.9%
  • Sigma 16.2%
  • Tamron 13.7%

I'm surprised to see Nikon fall out of the top 3 in the Interchangeable Lens category. Sigma and Tamron must be doing a lot right.

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