Industry News Archives - Canon Rumors - Your best source for Canon rumors, leaks and gossip

Industry News: Sony announces new 50mm, 40mm and 24mm lenses

By Canon Rumors | March 23, 2021 | Industry News

SAN DIEGO, CA – March 23, 2021 – Sony Electronics Inc. has announced the addition of three new G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers needing high image quality combined with easy mobility.

When paired with a Sony full-frame or APS-C camera, all three lenses offer high resolution, intuitive operability, and fast, precise and quiet AF (autofocus) capabilities. The lenses were designed for a wide range of photo and video uses including portraiture, landscape, street photography and more.

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Canon launches the Canon EOS M50 Mark II Content Creator Kit

By Canon Rumors | March 18, 2021 | Canon DSLR News

Canon has officially launched the Canon EOS M50 Mark II Content Creators Kit. The new contains a slew of accessories and will retail for $899 USD.

What’s in the box:
  • Canon EOS M50 Mark II Camera (Black)
  • Camera Cover R-F-4
  • EF-M 15-45mm f/3.5-6.3 IS STM
  • Lens Cap E-49
  • Lens Dust Cap EB
  • Strap EM-200DB
  • Battery Charger LC-E12
  • Battery Pack LP-E12
  • Terminal Cover
  • Tripod Grip HG-100TBR
  • Stereo Microphone DM-E100
  • IFC-600PCU Interface Cable
  • Canon 1 Year Limited Warranty

Canon EOS M50 Mark II Content Creators Kit $899

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Industry News: Sony announces the Sony FE 50mm f/1.2 GM

Industry News: Sony announces the Sony FE 50mm f/1.2 GM

By Canon Rumors | March 17, 2021 | Industry News

SAN DIEGO, CA – March 16, 2021 – Today, Sony Electronics Inc. unveils the newest addition to its G Master full-frame lens series – the FE 50mm F1.2 GM (model SEL50F12GM) – delivering excellent resolution and dramatic bokeh known to Sony’s G Master line, industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design. The lens’s maximum F1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more.

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Canon Rumors becomes fully compliant

Canon Rumors becomes fully compliant

By Canon Rumors | February 19, 2021 | Industry News

Over the last couple of weeks, I have spent a lot of time looking over the various laws surrounding compliance with affiliate disclosures, cookie requirements as well as web accessibility.

As you’ve probably seen for the last week or so, there is now an affiliate disclosure on every post. Affiliate revenue helps to keep the lights on.

After hours of research, I have selected the service providers to implement these changes. They are not free and do add to the monthly costs of the site.

Canon Rumors is now fully compliant with the following requirements:

  • Affiliate Disclosure
  • TCF 2.0 / IAB
  • GDPR (Europe)
  • CCPA (California)
  • WCAG 2.1 / ADA

You may notice floating buttons at the bottom left of the site on both desktop and mobile. The lock icon is for TCF 2.0/IAB, GDPR and CCPA compliance.

The wheelchair icon is for “web accessibility”. This offers tools for people that have visual or certain mental health challenges. It’s actually a pretty cool addition I think.

If you have any questions or concerns, feel free to reach out to me on the forum or via email.

Former exclusive Costco Photo Center partner launches PhotoRepairPro.com

Former exclusive Costco Photo Center partner launches PhotoRepairPro.com

By Canon Rumors | February 19, 2021 | Industry News

PhotoRepairPro.com launches Warehouse Club Photo Restoration Service from Hollywood Photo Studio. Direct-to-Consumer Service Extends Big Box Price and Value with No Membership Required.

Last week, Costco closed all of their in-store photo centers, which made a lot of people unhappy, I had no idea how many people loved the services. I don’t live anywhere near a Costco.

One of the services offered was a photo restoration service. This service was outsourced exclusively to a company in Hollywood, California. Now with the closure of the Costco photo centers, the company has launched PhotoRepairPro.com to cover the needs of former Costco customers.

The bit of good news? The aggressive pricing is being maintained by the new service with a flat rate of $39.99 USD.

Press Release:

LOS ANGELES—February 15, 2021—In the wake of the film-to-digital trend of photo lab closures (See: Industry news) challenging the needs of consumers who continue to seek quality photo services, PhotoRepairPro the premier Hollywood Photo Studio that has provided photo restoration service exclusively to Warehouse Clubs, Big Box and high-end photo retailers worldwide, announces new service direct-to-consumers. PhotoRepairPro.com will offer its proven, professional-quality photo restoration services worldwide for one flat rate price. No estimate, nor account is required to place an order. “It has been a great honor and privilege to work with Costco Photo Centers for nearly a decade as their exclusive studio partner providing photo repair services,” said Paul Good, Founder/CEO of PhotoRepairPro.com. “To support the consumers’ desire to work and shop from the comfort and safety of their own homes, especially now during COVID-19, we are excited to provide our experience of Hollywood magic by bringing new life to old and damaged photo memories.” Consumers with old photo prints will find scanning tips and suggested mobile applications for capturing their photos digitally in order to upload a JPEG at PhotoRepairPro.com. We have worked hard to create a better value to consumers than any membership-only Wholesale Clubs have previously offered. We offer double the number of prints, extend free shipping and handling, and electronic delivery of the repaired photo,” Good said. The full-service photo repair studio can handle all professional photo editing needs and has expertise in turning candid snapshots into portraits ideal for memorial services and home decor.

Services include:

  • Restoration: Restore photographs to their original condition or colorize like new.

  • Retouching: A digital makeover to clean up personal imperfections.

  • Recreation: Add or remove a person/object or change anything you like.

Flat-rate price of $39.99 includes:

  • Online proof to view the repaired photo.

  • JPEG download link sent to your email within 7-Business days.

  • 2 FREE 5×7 Gloss Prints mailed to your home within 1-2 weeks.

  • Free shipping and handling worldwide.

  • 100% Satisfaction Guarantee.

Check out PhotoRepairPro.com

Fujifilm officially announces the FUJIFILM GFX100S

Fujifilm officially announces the FUJIFILM GFX100S

By Canon Rumors | January 27, 2021 | Industry News

The Best of Fujifilm’s Image Making Technology In A Portable, Large Format,*1 Mirrorless Camera Body

Valhalla, N.Y., January 27, 2021 – FUJIFILM North America Corporation is pleased to announce the release of FUJIFILM GFX100S digital camera (GFX100S), the fourth large-format mirrorless camera in Fujifilm’s GFX System.

“Fujifilm has taken the groundbreaking ideas that lead to the development of FUJIFILM GFX100 and now combined them with an approach rooted in portability, to create GFX100S — a camera that provides photographers and filmmakers with an unbelievable opportunity to take large-format image-making to places it has never been before,” said Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation, Electronic Imaging Division.

Refusing to sacrifice performance for portability, Fujifilm has developed one of the most compact, high-performance, large format cameras in the world. GFX100S is more advanced than any GFX System camera to date and combines the best of Fujifilm’s imaging technology into a camera that weighs just 1.9lb (900g). Similar in size to most full-frame cameras, but beautifully engineered and designed with a 102MP sensor – 1.7 times larger*1 than a full-frame sensor – GFX100S also offers up to 6-stops*2 of five-axis in-body image stabilization (IBIS), incredibly fast and accurate autofocus, and world-renowned color reproduction to help image-makers push the limits of their creativity.

Main features

102MP Images – Made with the Speed of a Compact Mirrorless Camera

  • Powered by Fujifilm’s high-performance quad-core X-Processor 4 CPU, GFX100S utilizes its 102MP, back-illuminated large format CMOS sensor to deliver images with stunning quality. Compared to smaller, lower-resolution sensors commonly found in traditional full-frame DSLR and mirrorless cameras, GFX100S’s imaging sensor is approximately 1.7 times larger and is enhanced to be incredibly sensitive to light. This provides it with a significant advantage over smaller sensors when it comes to producing images with incredibly shallow depth of field, fantastic dynamic range, faithful color reproduction, and outstanding, high-ISO performance.
  • With a choice of 19 exclusive FUJIFILM Film Simulation modes, it is easy to achieve fantastic color straight out of camera. GFX100S includes a new Film Simulation mode to explore — Nostalgic Neg. Reminiscent of American New Color Photography, which emerged in the 1970s, Nostalgic Neg continues this movement by enabling image makers to explore the boundaries of photographic creativity through the deliberate use of color. “This Film Simulation mode adds an amber tone to highlights for a uniquely soft look and boosts saturation to shadows, while still preserving details, to deliver images that feel both familiar and unfamiliar all at the same time,” said Ha.

High-Performance Mirrorless AF Made for Large Format, Even in Low Light

On-sensor phase detection pixels cover almost 100% of GFX100S’s imaging sensor, unlocking a level of autofocus performance never before seen in large format digital photography. GFX100S can acquire focus in as little as 0.16 seconds, even in luminance levels as low as -5.5EV*3 making it versatile, accurate, and incredibly fast. Powered by X-Processor 4, the camera is also easily able to efficiently make use of an updated focus tracking algorithm to keep subjects in focus when using the Tracking AF and Face/Eye AF functions.

Compact, 5-axis In-Body Stabilization (IBIS) delivering up to 6-stops of Vibration Reduction

  • GFX100S features a newly designed IBIS system, which dramatically expands the capability of photographers to confidently create handheld images. Compared to the unit found in FUJIFILM GFX100, the IBIS mechanism inside of GFX100S is 20% smaller and 10% lighter. However, despite this reduction in size, the five-axis system provides 6-stops of CIPA-rated image stabilization, a 0.5-stop improvement over GFX100.

High-performance; Designed for Portability and the Elements

  • Measuring 5.9in. wide, 4.09in. tall, and3.4in. deep(15cmx10.4cmx8.7cm), GFX100S’ compact body is comparable in size to many full-frame cameras. However, despite its compact size, it is still able to pack in a high-performance IBIS and a 102MP imaging sensor that is almost twice the physical size of a typical full-frame sensor. GFX100S features a redesigned shutter unit and a brand new IBIS unit, while taking advantage of a uniquely small, but very efficient lithium-ion battery. This results in a camera body that is approximately 2.3in (6cm) shorter and 1.1lb (500g) lighter than GFX100, but is able to maintain the same level of still image and video performance. To that end, the reduction in GFX100S’s physical size is well balanced by a highly robust grip, with a comfortable in-hand feel that makes it exceptionally easy to hold for extended periods of time.
  • GFX100S is made to operate in temperatures as low as 14°F (-10°C) and to also be dust- and moisture-resistant. It is constructed with a magnesium alloy casing that is purposely 1mm denser around the lens mount as compared to GFX100, which provides added support for larger G Mount lenses.

Intuitive Controls for a Familiar Experience

  • GFX100S features controls that will be familiar to GFX System photographers. For example, a PASM dial, with six programmable custom options, provides quick and direct access to frequently used settings, while a switch, conveniently located next to the mode dial, lets users quickly change between still and movie mode. An ergonomic update to the Focus Lever also makes choosing a focus point both easy and fluid.
  • The camera features a 3.2in. LCD monitor on the rear and a 1.8 in. sub LCD monitor on its top plate, which can be customized to show key EXIF settings – like shutter speed, aperture, ISO sensitivity and exposure compensation – and set to display the status of key functions or available capacity on storage media. The 3.2 in., touch-capable LCD display is a 2.36-million-dot monitor with 100% coverage that can be tilted in three directions (90° up, 45° down, and 60° right).

A Large Format system delivering smooth, 4K/30P video

  • With its large format imaging sensor, GFX100S is capable of recording incredibly cinematic 4K/30p movies that feature incredible shallow depth-of-field, impressive high-ISO performance, wide tonal gradation, and an overall image quality that is unmatched. Footage can be recorded at bit rates of up to 400Mbps in 10-bit 4:2:0 F-log internally saved to an SD card, or output to an external recording device via the camera’s HDMI port in either10-bit 4:2:2 F-Log or 12-bit RAW.
  • In addition to being able to record 4K footage in a 16:9 aspect ratio, GFX100S also supports a 17:9 aspect ratio, frequently used in digital cinema. The most commonly used compression codecs, like H.264 and H.265 are also available. Additionally, professional standards, like REC.2100 supported Hybrid Log Gamma (HLG), or F-Log can be selected for complete creative control. Compared to using commonly available compression codecs, like H.264, recording footage in F-Log or HLG gives filmmakers much more flexibility in post-production as footage is brought through the editing and color grading process and adjustments are made to luminance, color saturation, or any other image attribute.
  • When using an Atomos Ninja V Monitor Recorder, GFX100S is also capable of outputting 4K/30P footage through its HDMI port that can also be saved as a 12-bit Apple ProRes RAW file. This allows for maximum flexibility in post- production when it comes to the color-grading process. Simultaneous output of RAW footage and footage in F-Log or Hybrid Log Gamma (HLG) with a Film Simulation mode applied is also possible.

Pricing and Availability

GFX100S is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $5,999.95 USD and $7,800 CDN. An optional metal hand grip accessory for the GFX100S will also be available in March 2021 at a manufacturer’s suggested retail price of $149 USD and $195 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/cameras/gfx100s/.

*1 GFX100S’ image sensor measures 55mm diagonally (43.8mm x 32.9mm), providing approx. 1.7 times the area of the 35mm full-frame sensor
*2 When mounted with the FUJINON Lens GF63mmF2.8 R WR lens
*3 When mounted with the FUJINON Lens GF80mmF1.7 R WR lens

Industry News: Samsung announces the Galaxy S21 Ultra

By Canon Rumors | January 14, 2021 | Industry News

Samsung Electronics unveiled the Galaxy S21 Ultra, a flagship device that pushes the boundaries of what a smartphone can do. The S21 Ultra pulls out all the stops for those who want Samsung’s best-of-the-best with our most advanced pro-grade camera system and our brightest, most intelligent display. It takes productivity and creativity up a notch by bringing the popular S Pen experience to the Galaxy S series for the first time1.

“Galaxy S21 Ultra is another example of how Samsung is driving meaningful innovation forward to give people personalized experiences that enrich their lives and empower them to express who they are,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “Given how indispensable technology has been to our lives during these times, we wanted to take another leap forward and push the boundaries of what a smartphone can do.”

The Galaxy S21 Ultra is the newest chapter in the Galaxy S series’ decade-long legacy of delivering cutting-edge mobile experiences. It’s built for users who demand top-of-the-line technology to stay connected with the people and things that matter most. Galaxy S21 Ultra joins the new Galaxy S series of devices and takes every part of that S21 experience to the next level.

Incredible Innovation Housed in Head-Turning Design

Galaxy S21 series unveils a bold new style that sets it apart from other smartphones. It introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. Galaxy S21 Ultra available in Phantom Black and Phantom Silver and it is coated in a luxurious haze finish for an all-around sophisticated and timeless look. Galaxy S21 Ultra also has three Exclusive Samsung.com Colorways- Phantom Titanium, Phantom Navy, and Phantom Brown and offers improved durability with Corning® Gorilla® Glass Victus™, the toughest Gorilla Glass yet.

Galaxy S21 Ultra is the largest member of the Galaxy S21 series with a 6.8-inch Dynamic AMOLED 2X display2. It is our most intelligent screen yet. For the first time, users no longer have to decide between the smoothness of a 120Hz refresh rate and a Quad HD+ display — on S21 Ultra, you can choose both. The screen’s refresh rate adjusts to the content you’re viewing from 10Hz to 120Hz to ensure you enjoy the best image while staying power efficient to stretch your battery life even further. Compared with the Galaxy S20, S21 Ultra offers a 25% brighter3 picture at a 1,500nits of peak brightness, the brightest on a Galaxy smartphone. With a 50% improved contrast ratio4, it delivers crystal-clear, immersive images, even when outside. And like the Galaxy S21 and S21+, Galaxy S21 Ultra has Eye Comfort Shield5 to help reduce eye fatigue.

Samsung’s Best-in-Class Camera Experience

Galaxy S21 Ultra delivers with our most advanced pro-grade camera system, so that you can capture stunning, studio-quality photos in various lightings and settings, or shoot and edit videos with a toolbox of new AI-powered features that elevate every shot.

It has a quad rear camera (ultra-wide, wide and dual tele-lenses) that features a upgraded 108MP pro sensor, from which you can capture 12-bit HDR photos with 64 times richer color data and more than three times wider dynamic range6. For the first time on a Galaxy smartphone, you can shoot in 4K at 60fps across all lenses including front and rear four lenses, so you can shift to a different perspective with the same quality. Plus, with a 12-bit RAW file option7, you won’t miss a single detail when editing photos.

When zooming in on S21 Ultra, you don’t have to worry about sacrificing clarity. The Galaxy S21 Ultra features 100x Space Zoom which is powered by Samsung’s first-ever Dual-tele lens system – one optical 3x and one optical 10x both equipped Dual Pixel(2PD) AF – so you can capture clear shots even when you are away from the action.

Galaxy S21 Ultra’s improved Bright Night sensor is Samsung’s biggest leap yet in low-light photography. With improved Night Mode, noise reduction and 12MP Nona-binning technology, you can capture challenging shots – like a dimly-lit room, or a landscape at night – quickly and with excellent quality.

Smart, Hyper-Fast Connections Across Devices

Galaxy S21 Ultra continues Samsung’s legacy of delivering trailblazing technology like Ultra-wideband (UWB) and introduces new connectivity capabilities that will transform the way you interact with your devices.

Galaxy S21 Ultra users expect the flagship smartphone experience to take creative expression and productivity to the next level. That’s why, for the first time on any S Series device, Samsung is bringing the fan favorite S Pen experience to the Galaxy S21 Ultra with Wacom’s technology8. From drawing to note-taking to editing photos and signing documents, now you can unlock the power of the S Pen on the Galaxy S21 Ultra. Use an existing S Pen from a Galaxy Note or Galaxy Tab or purchase an S Pen separately on its own or with a compatible case.

For better and faster connectivity, Galaxy S21 Ultra is one of the first smartphones to support Wi-Fi 6E9. You will be able to enjoy more bandwidth and a faster internet connection10, so you can stream and share content in the blink of an eye. With hyper-fast, ultra-low latency 5G, S21 Ultra is built to provide fast video downloading, smooth video conferencing and streaming11.

Thanks to the Ultra-wideband capabilities (UWB) embedded in Galaxy S21 Ultra and S21+, you will be able to use your Galaxy S21 device to automatically unlock compatible car doors without pulling out your keys12. With the UWB-enabled Galaxy S21 Ultra and Galaxy S21+, you can also use AR finder to drop virtual messages that let other Galaxy smartphone users know you need help searching for a lost item13.

And with SmartThings on Android Auto™14, you can also use your Galaxy S21 series to control smart devices in your home, from your car. By connecting your Galaxy S21 to your Android Auto compatible car, you can turn on your porch lights or even raise the temperature of your thermostat before you return home, all from your car.

And because you need uninterrupted, long-lasting connections across your entire ecosystem of connected devices, the Galaxy S21 Ultra employs Dual Bluetooth® technology that helps your connected devices like Galaxy Buds Pro15 consume less battery with a stable connection.

Performance and Protection You Can Count On

The ground-breaking camera, display and connectivity capabilities of the Galaxy S21 Ultra are powered by the most advanced chipset in a Galaxy device. It offers faster speed16, advanced computing and greater energy efficiency. And when the battery gets low, Galaxy S21 Ultra can reach a 50% charge17 in just 30 minutes18.

We rely on our smartphones more than ever, which is why protecting sensitive information is more important than ever. Galaxy S21 is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 to add a new layer of protection.

Galaxy S21 also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos before sharing. With Galaxy S21’s all-new Private Share function, you can also control who gets access to the content you send, and how long it’s available19.

Optional Samsung Care+ Coverage

Experience total peace of mind and get the most from the new Galaxy S21 with Samsung Care+. Enjoy a personal set-up session with a Samsung Care+ Pro, 24/7 dedicated support via phone or chat, screen repairs, an extended warranty20 and coverage for accidental damage21. Add Samsung Care+ at checkout on samsung.com/samsung-care-plus/.22

Industry News: Samsung announces the Galaxy S21 and Galaxy S21+

By Canon Rumors | January 14, 2021 | Industry News

Samsung Electronics introduced Galaxy S21 and Galaxy S21+, the latest flagship devices that empower you to express yourself. Made for the way we live now, Galaxy S21 is loaded with state-of-the-art innovations so you can make the most of every moment. The new flagship series debuts a head-turning, iconic design, an epic pro-grade camera for users of any skill level and the most advanced processor ever in a Galaxy device. And each device offers the connectivity, power and performance that only Samsung can deliver.

“We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “We also recognize the importance of choice, especially now, and that’s why the Galaxy S21 series gives you the freedom to choose the best device for your style and needs.”

For over a decade, the Galaxy S series has delivered groundbreaking, flagship mobile experiences for people who rely on their smartphone for expression, connection and entertainment. The new Galaxy S21 series builds on this legacy to offer the premium flagship experience and make every day epic. Galaxy S21 will be available in a variety of models, so you can find the perfect complement for your personal style and needs. For users who demand a flagship mobile experience, with pro-grade camera innovations and top-of-the-line performance, at various price points, Galaxy S21 and Galaxy S21+ deliver in every category — and then some.

Bold New Style

With a bold new style, Galaxy S21 is built for expression. Galaxy S21 was designed for those who want a light design and compact 6.2-inch display1. Galaxy S21+ sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and binge-watchers2.

The Galaxy S21 series introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. S21 and S21+ will be available in a range of eye-catching colors, including a new signature color: Phantom Violet. And each device is coated with a luxurious haze finish on the back for a sophisticated look and feel.

Galaxy S21 touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing3. It automatically adjusts the frame rate based on the content whether you’re swiping through your social feeds or watching shows. The display is also easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield4 automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.

Make Everyday Moments Epic

Galaxy S21 continues Samsung’s legendary camera heritage with pro-grade enhancements and video innovations that enable users of every skill level to get the best shot. Whether you’re recording your puppy’s first encounter with a mirror, chronicling series game night antics or documenting spectacular views on a week-long road trip, Galaxy S21 and Galaxy S21+ have you covered. Just point, shoot and let Galaxy S21 do the heavy lifting — so you can capture the moment before it’s gone.

Improved 8K Snap lets you grab crystal clear images from your 8K video footage, so you can capture all the live action and get standout still shots every time you hit record. Even in fast-moving or bumpy conditions, your footage will be buttery-smooth with Super Steady video at an improved 60fps5. New Director’s View lets you see, switch, and select the best shot to tell your best story. Capture video with the front and rear cameras at once for real-time reactions with Vlogger View, and preview or change the angle, zoom or go wide without losing any action with Live Thumbnails. Paired with Samsung’s new Galaxy Buds Pro6, you can capture both ambient sounds and your voice at the same time using multiple mic recording7. That means you can set up Galaxy S21 in Pro Video Mode on a tripod and use Buds Pro as your voice mic, so you can step away and record speech, movement and background sound in crisp quality. With the power of AI, the popular Single Take8 feature allows you to capture a variety of still and video formats with one tap. It has been enhanced with new pro-style video settings like Highlight Video and Dynamic Slow-Mo, which lets you focus on the most compelling action in stunning stills and highlight reels.

Galaxy S21 and Galaxy S21+’s AI-powered triple-lens pro-grade camera is designed for those times when you want to be more intentional and have more creative control. The camera system intuitively assesses and adjusts to your scene to ensure you can perfectly capture any environment. In Portrait Mode, the AI-powered camera leverages an improved 3D analysis that more accurately separates the subject from the background. It also brings in options for virtual studio lighting and AI background effects to make sure the subject pops from the frame. It also works for selfies too. For elusive faraway shots, whether you’re on a hike or sitting in the back row, improved Space Zoom helps you get clear and steady shots. The new Zoom Lock minimizes shaky hands and captures clearer images at 30x zoom on Galaxy S21 and Galaxy S21+, by leveraging AI to keep your focal point in the center of the frame. Plus, enhanced processing power means bright pictures, even in the dark, so you can do proper justice to gorgeous sunsets and skylines.

Connectivity and Performance That Delivers

Samsung is committed to helping you stay connected, and keeping your data secure, in more convenient and personalized ways. Galaxy S21 delivers next-generation performance and seamlessly connects you to the Galaxy Ecosystem to give you more flexibility, no matter your routine, so you can do more with confidence.

Galaxy users love and expect powerful experience. The Galaxy S21 features the latest and most advanced smartphone chipset yet in a Galaxy for greater speed, energy efficiency9, and advanced computing capabilities to support 5G connectivity and on-device AI10. Galaxy S21 packs all the power you need to process photos, record 8K videos, enjoy a cloud gaming marathon and make the perfect video clips.

We rely on our smartphones more than ever, which is why protecting sensitive information is more important than ever. Galaxy S21 is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 to add a new layer of protection.

Galaxy S21 also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos before sharing. With Galaxy S21’s all-new Private Share function11, you can also control who gets access to the content you send, and how long it’s available – so you can share content worry-free.

Galaxy S21 is designed to be used with other Galaxy devices and with SmartThings Find, it can help you quickly and easily locate your compatible Galaxy devices even when they’re offline. Whether you left your device in another room, under the seat of your car or in a completely different city, SmartThings Find will send you in the right direction. You can now locate non-connected devices, with Samsung’s new Galaxy SmartTag12 Bluetooth locator. Simply attach a SmartTag to your keys, a bag or even your pet’s collar and you can use SmartThings Find to find the item or your pet.

Optional Samsung Care+ Coverage

Experience total peace of mind and get the most from the new Galaxy S21 with Samsung Care+. Enjoy a personal set-up session with a Samsung Care+ Pro, 24/7 dedicated support via phone or chat, screen repairs, an extended warranty13 and coverage for accidental damage14. Add Samsung Care+ at checkout on samsung.com/samsung-care-plus/.15

Industry News: Sony announces the FE 35mm F1.4 GM

By Canon Rumors | January 13, 2021 | Industry News

SAN DIEGO, CA – January 13, 2020 – Sony Electronics Inc. today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series– delivering first-class image quality and beautiful bokeh in a compact and lightweight design. When paired with an E-mount camera body, the lens offers Sony’s industry-leading AF (autofocus) capabilities – perfect for a wide range of uses such as shooting landscapes, portraits and street photography, for both stills and video.

“At Sony, our purpose is to fill the world with emotion through the power of creativity and technology so we designed the FE 35mm F1.4 GM to perfectly capture the moments that need to be saved forever,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “With exquisite resolution and intelligent focusing technology, all in a small, lightweight design, this is an indispensable lens that does not compromise on image quality.”

Sony FE 35mm f/1.4 GM at Adorama $1398

Read more…

Industry News: Olympus announces the M.Zuiko® Digital ED 150-400mm F4.5 TC1.25x IS PRO Lens

Industry News: Olympus announces the M.Zuiko® Digital ED 150-400mm F4.5 TC1.25x IS PRO Lens

By Canon Rumors | November 17, 2020 | Industry News

Center Valley, PA, November 17, 2020 – Olympus is pleased to introduce the M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO, a high-resolution, super-telephoto zoom lens, delivering unrivaled portability, imaging power, and all-weather performance. Equipped with a built-in 1.25x teleconverter, this lens covers a powerful focal length of 300-1000mm equivalent1, and is only 4.1lbs and 12.4 inches in length. Leave the tripod at home. The high-performance 5-Axis Sync IS delivers the world’s most effective 8 shutter speed steps2 of compensation, enabling up to 1000mm equivalent1 handheld super-telephoto shooting. When paired with the optional M.Zuiko Digital 2x Teleconverter MC-20, this Micro Four Thirds® System ultra-zoom lens is capable of up to 2000mm equivalent1 super-telephoto shooting.

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