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Industry News: Tamron announces the release date of the 18-300mm F/3.5-6.3 Di III-A VC VXD Lens

Industry News: Tamron announces the release date of the 18-300mm F/3.5-6.3 Di III-A VC VXD Lens

By Canon Rumors | August 26, 2021 | Industry News

August 25, 2021, Commack, NY – Tamron USA, Inc. announces the launch date of the previously announced 18-300mm F/3.5-6.3 Di III-] VC VXD. The Sony E-Mount model B061S will be on sale on September 24, 2021, at $699 USD. Due to the current global health crisis, the release date or product supply schedule could change. The launch of the previously announced Fujifilm mount under development is expected this Fall.

The 18-300mm F3.5-6.3 VC VXD covers a wide zoom range from approximately 27mm to 450mm in full-frame equivalent focal length. The first APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for an extensive array of photographic scenarios. Its AF drive system uses Tamron’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for superior quietness and agile performance. The lens includes special lens elements arranged precisely to maintain high-resolution performance from edge-to-edge and provide high image quality making it the best of all all-in-one zoom lenses.

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Sony officially announces the vlogging focused ZV-E10

By Canon Rumors | July 27, 2021 | Industry News

The ZV-E10 APS-C Camera Delivers High Quality Video and Audio Performance, Vlog-Optimized Functions and Versatile Connectivity – Perfect for Video Creators

SAN DIEGO, CA – July 27, 2021 – Sony Electronics Inc. today announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10. Designed from the ground up for vlogging and vloggers, the new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for video creators.

At its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor™ CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the ZV-E10 includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.

“With the introduction of Sony’s first interchangeable lens vlog camera, the ZV-E10, we are excited to meet the growing needs of today’s creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The new ZV-E10 pairs the versatility and excellent image quality of a large-sensor interchangeable lens camera with user-friendly features that are specifically designed for vlogging, making it an ideal tool for video creators looking to transition to a more advanced set up.”

The ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.

In addition to the screen, the ZV-E10 includes several other easy-to-use functions that are specifically designed for vlogging, including a new mode button located on the top of the camera that allows creators to easily change between Still/Movie/Slow and Quick modes with just one touch.

The new camera also includes advanced video features such as 4K (QFHD: 3840 x 2160) video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held. Further, the ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording.

Sony Vlog Challenge Contest

Together with this announcement, Sony will host their second Sony Vlog Challenge Contest that encourages entrants to create a vlog that highlights something that they are the most passionate and enthusiastic about. The entry period is July 27 – September 27, 2021 and is open to video creators in the U.S. (excl. terr.) and Canada (excl. Quebec). See contest official rules here*.

Creative Versatility

An Interchangeable Lens Camera for Expanded Creative Expression

The ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision.

Advanced Autofocus

Sony’s industry-leading AF technology enables the user to leave focusing to the camera so that they can concentrate on composing their shot. The ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video with Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while recording on-the-go and in challenging environments. The user can also customize the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose the rate at which the camera shifts from one point to another according to their creative preferences.

Additionally, the ZV-E10’s Touch Focus function allows the user to intuitively set the focus position by simply touching the screen. With one tap, the user can instantly shift the focus position from one subject to another – almost anywhere in the frame. This is available in both still and video modes.

High-Quality Audio

Sony’s leading technology, thanks to its internal Directional 3-Capsule Mic, enables the ZV-E10 to capture crystal clear sound recordings that accurately capture the speaker’s voice and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync.

Putting the Subject First

When shooting in different settings with dramatic changes in light, the user can rest assured that the ZV-E10 will automatically correct the exposure, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions, so that the subject’s face is not over or under exposed. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subject’s face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes.

Cutting-Edge Video Features:

  • Internal 4K movie recording through full pixel readout without pixel binning
  • High bit rate XAVC S™ codec at 100Mbps when recording 4K
  • Slow & Quick Motion
  • High-speed full HD recording at 120 fps
  • Interval Shooting for stunning time-lapse videos
  • Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3

Designed for Video Creators

Users can comfortably operate the new ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording to quickly and easily lets the user know if recording is active when behind the camera.

A unique feature of the ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with both zoom and prime lenses. Using Clear Image zoom, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from eight zoom speed settings for added creative flexibility.

The ZV-E10 features long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry. When shooting indoors, AC power supplies like the optional AC-PW20AM can supply power, so the user can continue to record without worrying about battery consumption. Power can also be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. ​To conserve the camera’s battery, the ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode by closing it and instantly turn the camera on by opening the panel.

Stay Connected

Livestreaming

The ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. The ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.

Easy File Data and Transfers

Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF.

Pricing and Availability

The new ZV-E10 will be available in black and white in the end of August for approximately $700.00 USD and $900.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A new kit featuring the ZV-E10 camera and E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available in the end of August and will be sold for approximately $800.00 USD and $1,000.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Review: Canon Cinema EOS C70

By Canon Rumors | July 9, 2021 | Canon Reviews

Twitter friend, whisky connoisseur, and TWiT TV host Ant Pruitt has completed his review of the Canon Cinema EOS C70. I prefer reviews that come after the initial hype of a release.

Canon Cinema EOS C70 Key Features

  • Canon Super 35mm Dual Gain Output (DGO) Sensor, 16+ stops of Total Dynamic Range
  • DIG!C DV7 Image Processor
  • Canon Log 2, 3, PQ, HLG Recording
  • RF Mount
  • EF Lens Compatibility with Mount Adapter
  • Direct Touch Control
  • 9×16 Vertical Shooting
  • New Compact, Uni-Body Design

Deal of the Day: NiSi RF 15mm f/4 Sunstar $499 + $50 gift card (Reg $579)

By Canon Rumors | June 21, 2021 | Deals on Gear

Adorama has the NiSi 15mm f/4 Sunstar Super Wide Angle Full Frame ASPH Lens for Canon RF Mount as their Deal of the Day for $499 (Reg $579)

Adorama has sweetened the deal by offering a $50 Adorama gift card with the purchase of this lens.

Key Features

  • Create Beautiful Sunstars from f/4 to f/22
  • Canon RF Mount Lens/Full-Frame Format
  • Aperture Range: f/4 to f/22
  • Manual Focus Operation
  • Double-sided aspherical element
  • Fixed Focal Length: Focal Length: 15mm
  • Lens Type: Wide Angle Lens
  • Image Stabilization: Image Stabilization: No
  • Special Features: Aspherical
  • Filter Size: Focal Length: 72mm

NiSi RF 15mm f/4 Sunstar $499 + $50 Gift Card (Reg $579)

NOMATIC and Photographer Peter McKinnon Launch Latest Collection of Camera Bags on Kickstarter

By Canon Rumors | April 15, 2021 | Industry News

Disclosure: Canon Rumors will receive a 15% commission on all sales generated by my affiliate link. I am extremely careful about which Kickstarter campaigns get posted after the issues in the past. NOMATIC and Peter MacKinnon are not going to screw anyone.

I ran a poll on Twitter and only 16% of people were against me posting this campaign.


The renowned Toronto-based photographer and filmmaker has once again collaborated with the brand on a smaller, sleeker-sized series of everyday gear essentials.

SANDY, Utah – April 13, 2021 – NOMATIC, known for continuing to innovate products to create the most functional gear, is adding three new products to its signature camera bag series with photography influencer, Peter McKinnon. The brand is launching this new collection on Kickstarter on April 13.

The latest McKinnon offerings are a smaller, sleeker, everyday line of bags – the 25L Camera Backpack, 8L Camera Sling, and Camera Tech Organizerbringing even more versatility to outdoor enthusiasts wherever they need to go to capture that perfect shot.

Check out the campaign at Kickstarter

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Industry News: Sony announces new 50mm, 40mm and 24mm lenses

By Canon Rumors | March 23, 2021 | Industry News

SAN DIEGO, CA – March 23, 2021 – Sony Electronics Inc. has announced the addition of three new G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers needing high image quality combined with easy mobility.

When paired with a Sony full-frame or APS-C camera, all three lenses offer high resolution, intuitive operability, and fast, precise and quiet AF (autofocus) capabilities. The lenses were designed for a wide range of photo and video uses including portraiture, landscape, street photography and more.

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Canon launches the Canon EOS M50 Mark II Content Creator Kit

By Canon Rumors | March 18, 2021 | Canon DSLR News

Canon has officially launched the Canon EOS M50 Mark II Content Creators Kit. The new contains a slew of accessories and will retail for $899 USD.

What’s in the box:
  • Canon EOS M50 Mark II Camera (Black)
  • Camera Cover R-F-4
  • EF-M 15-45mm f/3.5-6.3 IS STM
  • Lens Cap E-49
  • Lens Dust Cap EB
  • Strap EM-200DB
  • Battery Charger LC-E12
  • Battery Pack LP-E12
  • Terminal Cover
  • Tripod Grip HG-100TBR
  • Stereo Microphone DM-E100
  • IFC-600PCU Interface Cable
  • Canon 1 Year Limited Warranty

Canon EOS M50 Mark II Content Creators Kit $899

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Industry News: Sony announces the Sony FE 50mm f/1.2 GM

Industry News: Sony announces the Sony FE 50mm f/1.2 GM

By Canon Rumors | March 17, 2021 | Industry News

SAN DIEGO, CA – March 16, 2021 – Today, Sony Electronics Inc. unveils the newest addition to its G Master full-frame lens series – the FE 50mm F1.2 GM (model SEL50F12GM) – delivering excellent resolution and dramatic bokeh known to Sony’s G Master line, industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design. The lens’s maximum F1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more.

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Canon Rumors becomes fully compliant

Canon Rumors becomes fully compliant

By Canon Rumors | February 19, 2021 | Industry News

Over the last couple of weeks, I have spent a lot of time looking over the various laws surrounding compliance with affiliate disclosures, cookie requirements as well as web accessibility.

As you’ve probably seen for the last week or so, there is now an affiliate disclosure on every post. Affiliate revenue helps to keep the lights on.

After hours of research, I have selected the service providers to implement these changes. They are not free and do add to the monthly costs of the site.

Canon Rumors is now fully compliant with the following requirements:

  • Affiliate Disclosure
  • TCF 2.0 / IAB
  • GDPR (Europe)
  • CCPA (California)
  • WCAG 2.1 / ADA

You may notice floating buttons at the bottom left of the site on both desktop and mobile. The lock icon is for TCF 2.0/IAB, GDPR and CCPA compliance.

The wheelchair icon is for “web accessibility”. This offers tools for people that have visual or certain mental health challenges. It’s actually a pretty cool addition I think.

If you have any questions or concerns, feel free to reach out to me on the forum or via email.

Former exclusive Costco Photo Center partner launches PhotoRepairPro.com

Former exclusive Costco Photo Center partner launches PhotoRepairPro.com

By Canon Rumors | February 19, 2021 | Industry News

PhotoRepairPro.com launches Warehouse Club Photo Restoration Service from Hollywood Photo Studio. Direct-to-Consumer Service Extends Big Box Price and Value with No Membership Required.

Last week, Costco closed all of their in-store photo centers, which made a lot of people unhappy, I had no idea how many people loved the services. I don’t live anywhere near a Costco.

One of the services offered was a photo restoration service. This service was outsourced exclusively to a company in Hollywood, California. Now with the closure of the Costco photo centers, the company has launched PhotoRepairPro.com to cover the needs of former Costco customers.

The bit of good news? The aggressive pricing is being maintained by the new service with a flat rate of $39.99 USD.

Press Release:

LOS ANGELES—February 15, 2021—In the wake of the film-to-digital trend of photo lab closures (See: Industry news) challenging the needs of consumers who continue to seek quality photo services, PhotoRepairPro the premier Hollywood Photo Studio that has provided photo restoration service exclusively to Warehouse Clubs, Big Box and high-end photo retailers worldwide, announces new service direct-to-consumers. PhotoRepairPro.com will offer its proven, professional-quality photo restoration services worldwide for one flat rate price. No estimate, nor account is required to place an order. “It has been a great honor and privilege to work with Costco Photo Centers for nearly a decade as their exclusive studio partner providing photo repair services,” said Paul Good, Founder/CEO of PhotoRepairPro.com. “To support the consumers’ desire to work and shop from the comfort and safety of their own homes, especially now during COVID-19, we are excited to provide our experience of Hollywood magic by bringing new life to old and damaged photo memories.” Consumers with old photo prints will find scanning tips and suggested mobile applications for capturing their photos digitally in order to upload a JPEG at PhotoRepairPro.com. We have worked hard to create a better value to consumers than any membership-only Wholesale Clubs have previously offered. We offer double the number of prints, extend free shipping and handling, and electronic delivery of the repaired photo,” Good said. The full-service photo repair studio can handle all professional photo editing needs and has expertise in turning candid snapshots into portraits ideal for memorial services and home decor.

Services include:

  • Restoration: Restore photographs to their original condition or colorize like new.

  • Retouching: A digital makeover to clean up personal imperfections.

  • Recreation: Add or remove a person/object or change anything you like.

Flat-rate price of $39.99 includes:

  • Online proof to view the repaired photo.

  • JPEG download link sent to your email within 7-Business days.

  • 2 FREE 5×7 Gloss Prints mailed to your home within 1-2 weeks.

  • Free shipping and handling worldwide.

  • 100% Satisfaction Guarantee.

Check out PhotoRepairPro.com

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