Buy $3099 Canon EOS 5D Mark IV Announcement date August 25th 2016 Days Since Last Release 1,646 Average Days Between Releases 1,340 Days Between Previous Releases EOS 5D Mark III: Announced Mar 2, 2012 1,637 EOS 5D Mark II: Announced Sep 17, 2008 1,262 EOS 5D: Announced Aug 2, 2005 1,122 Buy Now? Yes The Canon EOS 5D Mark IV is a safe buy, as we do not expect a direct replacement until 2020 at the earliest. Previous iterations have run on a 3-4 year product cycle. Rumors Roundup The Canon Cinema EOS C300 Mark II is the top choice for documentary filmmakers at Sundance 2021 13 Firmware: Canon EOS 5D Mark IV v1.3.0 48 Trade-in your used Canon gear at Adorama 7