Canon 5D Mark II Price Increase – Canada

David, I understand, and to be honest, if they raised the price to $5000, I wouldn’t really care, outside of any previous ageements, I would just choose not to buy it.

It is of note and interest the worldwide price comparisons, for those who can glean info from them…just to be clear, youare speaking of the kit price?

I cannot pretend to know all the intricacies of everything that effects the MSRP, I am sure there are a lot of variables that are logical / legal / ethical…and I am not forgetting that Canon is a business, and it would be irresponsible to even us for them to not to try to turn a profit.

So, sorry I missed your point…I do want to be clear so that everyone gets a clear message, undiluted, forgive me for being on a mission – I hope you all are taken for your hard earned money.

With respect (sincerely) to the numbers you found David, could you highlight some conclusions that they might point to for those of us unable to do so? What does this mean for Canadians from a world wide perspective, and how much credit for precision can we attribute to Canon’s MSRP’s at any given time, (do you know or can you suppose what might sway them, are the MSRP’s you are using all recently effected by the increase or are some still to be effected or not at all).

I’m sorry, yes, I should have been clear: my comparisons are based on the kit price because that’s what I’ve pre-ordered. If anyone’s interested in the body-only calculations, they’re pretty easy to pull together too.

I’m afraid I don’t have insight into how Canon sets MSRP, and what we should expect from them down the road. My goal in pulling this table together was just to get a sense of how much this camera really costs in each country, to put some perspective on how screwed Canadians might be relative to the rest of the world. Canon is certainly setting the MSRP in order to achieve some kind of profitability target, but they’re victims of fluctuations in the currency markets like everyone else. Ultimately, all they should truly care about is how many Yen they’re getting per unit sold, and so I imagine they’re making tables much more advanced than mine, with the goal of setting an MSRP in each country that generates as much profit as they feel they need, making their best guesses about how much padding they need to add to hedge against currency market fluctuations.

My personal interpretation of their handling of the Canadian price is that they’ve been surprisingly moderate in the price increase, considering how wildly our dollar has been falling and (less often) rising. Even after the increase, the MSRP in Canada is still the lowest among the countries I’ve checked, when converted back to Yen. I’m not sure why.

The CAD just took another hit this week, I’m sad to say, and so I’ve updated my numbers based on the latest exchange rates:

USD: 3499.95 95%
CAD: 3949.00 87%
GBP: 3049.99 122%
EUR: 3999.99 136%
AUD: 5799.00 102%
JPY: 358200.00 100%

The deal in Canada is still looking good by world standards, although the MSRP has dropped again into the 80s range, which makes me wonder if Canon might have another price increase in store. To change the price two weeks (or maybe even less) before general availability would be pretty poor form, though. Let’s hope that they fear the backlash too much.

In spite of the Australian MSRP of $5799.00 that I’ve listed, what I’ve read suggests that the street price might be as low as $5200, which would bring the percentage down to 91%. That would be a pretty good deal for anyone who can get it.