Canon Business General

Canon announces photographer matching service and Photo Culling plug-in for Adobe Lightroom Classic

MELVILLE, NY, January 7, 2020 – Helping photographers boost their business and productivity while helping to build trust and customer confidence, Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the beta version of the Company’s first photographer matching service Image Connect, making the process of finding and hiring a photographer that you can trust that much simpler. The company also launched a Photo Culling plug-in for Adobe Lightroom Classic to support the workflow needs of photographers.

“With a deep-rooted heritage in imaging expertise, our company has built a trusted reputation in providing tools and services to professional photographers that help better their craft and support them in building their business with confidence,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “Services, such as Image Connect, will provide professional photographers with a great value proposition, offering reliability and peace of mind for their customers that can, in turn, increase their business opportunities as well as their productivity.”

Image Connect
Image Connect is a new photographer matching service, offered through the RAISE photo community platform, that connects customers with professional photographers so that the customer can focus on the moment while the photographer captures it. The beta version of the service will be available in a limited number of markets in Connecticut, Florida, New Jersey, New York, Pennsylvania, and Texas. Image Connect will initially focus on family events like newborn portraits, birthday parties, family portraits, religious events, and engagements.

Here is how Image Connect will work:

  • Through the platform, customers can provide basic details for the job, such as event type, location, and date
  • Once photographers are matched with the customer through the platform, customers review photographer profiles and invite those they like to bid on the job
  • Photographers create an offer which allows them to set their own price (rather than adhering to standardized pricing) and allows them to communicate their rates and value to customers
  • Once an offer is accepted, the job is booked through the platform
  • Following the event, images are delivered electronically to the customers through a Canon customer portal

This service will also be brand agnostic, opening up the portal for all photographers to use no matter the brand of equipment.

Photo Culling Plug-in
Powered by the Canon Computer Vision AI engine, the new Photo Culling Plugin for Adobe Lightroom Classic can save photographers countless hours in post-production by using technical models to cull for image sharpness, noise, exposure, contrast, closed eyes, and red eyes. Analyzed images will be flagged with different coloured flags to remain true to the native Adobe Lightroom Classic experience*. The photographer also has the ability to customize the settings within each technical model to remain in complete control. The Photo Culling plug-in will be available exclusively on the Adobe Exchange App Marketplace for a monthly subscription.

Both services are currently scheduled to be available in Q1 2020.

Stop by the Canon Booth #16206 at this year’s CES® in Las Vegas from January 7-10 to learn more about these two new services.

For more information about Image Connect or Photo Culling plug-in, please watch these two videos:

criscokkat

EOS RP
Sep 26, 2017
313
286
Madison, WI
I thought I would be more excited about this when I saw the Canon Photo Culling title but I'm not sure now. Was hoping for something more PhotoMechanic-ish for culling before Lightroom starts processing it.
 

Trey T

EOS 80D
Feb 6, 2019
118
68
...the matching service ...

Sounds like a group of elitists finally figured out a way to weed out all of the “pro” photogs
 

Tom W

EOS RP
Sep 5, 2012
239
182
Culling sounds interesting actually. All depends on the criteria and the ability to adjust it. On a rare occasion, a moderately soft image is all you get.
 

snoke

EOS RP
Jul 20, 2017
285
27
Next trick, Canon sell camera for $500 and you buy shutter release - 100 photo for $1. Pay first get activation code.
 
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hne

Gear limits your creativity
Jan 8, 2016
304
23
Having actually tried finding a professional photographer in a new area, I know I would have loved a decent business index to quickly allow me to choose a few to ask for a quote amongst those who looks competent at delivering a style I'm comfortable with for the event. Instead of looking at countless flash-requiring web pages after trawling through Instagram hashtags, Google search results and recommendations from friends of friends.
I could have paid for such a service term years ago!

It could give a boost to unknown creatives. Only thing that irks me is the "deliver digitally through canon".
 

YuengLinger

EOS 5D MK IV
Dec 20, 2012
2,741
891
Southeastern USA
Having actually tried finding a professional photographer in a new area, I know I would have loved a decent business index to quickly allow me to choose a few to ask for a quote amongst those who looks competent at delivering a style I'm comfortable with for the event. Instead of looking at countless flash-requiring web pages after trawling through Instagram hashtags, Google search results and recommendations from friends of friends.
I could have paid for such a service term years ago!

It could give a boost to unknown creatives. Only thing that irks me is the "deliver digitally through canon".
In fact, the PPA has a good listing service in the USA. PPA credentials are important too, as they indicate a level of competence; however, some of the best photographers simply don't have enough time or access to PPA programs to earn the credentials.

 

Graphic.Artifacts

EOS 7D MK II
Aug 1, 2017
493
318
And Canon gets to crawl through your portfolio with it’s AI and deep learning algorithms. Sounds like a different flavor of RAISE that you now have the privledge of paying for. No thanks.
 
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tpatana

EOS 6D MK II
Nov 1, 2012
1,266
57
I'm really curious how well this works. My sports shooting which can rack 4000-10000 pics a day so in theory it would be great if it works, but I have my doubts. And competitors are wearing masks so that's not really easy compared to normal modeling. I have my doubts that the app cannot understand what makes my pictures good and what doesn't. Like if you shoot NFL, would it be able to find the picture where the receiver is mid-air catching the ball?
 
Jan 12, 2020
1
1
Bad news.... bad news for photographers... this kind of "auction" will be based on the "lowest price offer"... i'm not be surprised for those who will send the offers like "will work for food" :)
 
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