Canon has launched a realtime live billboard campaign in New York City. These live billboards are placed at some of New York City's most photographed locations and gives real time tips on how to capture the “perfect shot”.
Each billboard knows weather conditions, time of day, traffic and other variables so it can give up to 200 different tips for to help you capture a better photograph. Canon has staffed each billboard location with “photo experts” to help you if you need it.
I personally think the perfect shot can only be captured by an EOS-1D X Mark II or EOS 5D Mark IV.
You can read more at Adweek.