MELVILLE, NY, March 26, 2020 – Canon U.S.A., Inc., today announced that its parent company, Canon Inc. has maintained the number one share of the global market for interchangeable-lens digital cameras (digital SLR and mirrorless cameras) for 17 consecutive years1 from 2003 to 2019.

Canon develops the key imaging system components featured in its EOS series of interchangeable-lens cameras—CMOS image sensors, image processors and interchangeable lenses—under the core concept of, “Speed, Comfort, and High Image Quality.” Offering a wide-ranging product lineup—from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation—Canon continues to support the diverse needs of customers.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Digital Rebel (EOS Kiss Digital or EOS 300D in other regions) in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS 1D series and the EOS 5D series, which paved the way for digital SLR video recording.

Canon introduced new possibilities for photographic expression with the launch of the EOS R System in October 2018. Including such products as the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further expand the Canon EOS System. In 2019, Canon launched a wide range of products2 including the EOS RP full-frame mirrorless camera in March and EOS 90D DSLR in September. In striving to further expand its lineup, Canon managed to secure the number one share of the global market for the 17th consecutive year.

Canon is also currently developing the EOS R5 full-frame mirrorless camera, equipped with a newly developed full-frame CMOS sensor and featuring high-speed continuous shooting for still images and 8K video recording. The company is also currently developing seven RF lenses and two RF lens extenders, including the RF100-500mm F4.5-7.1 L IS USM, and plans to release them throughout the course of 2020. Canon will continue to refine its diverse imaging technologies based on its core optical technology, to expand and create a stronger EOS System for both DSLR and mirrorless cameras. These innovations open up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

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32 comments

  1. Lies. Sony is #1 in sales all over the world. Everyone is buying a Sony and ditching their Canon.

    True i bought a sony to play games, the canon consoles are crippled :ROFLMAO:
  2. Lies. Sony is #1 in sales all over the world. Everyone is buying a Sony and ditching their Canon.
    Yea, I bought a Sony TV, the Canon ones are severely lacking in DR by comparison. And...., don't even get me started on Canon's BlueRay players, uggggh.
  3. The last Sony TV I bought (in the 90ies, Black Trinitron) broke down half a year after the warranty ran out...
    I wish you more luck...
    A typical case of user's fault.
    Sonies never ever break down, unless you switch them on.
  4. The last Sony TV I bought (in the 90ies, Black Trinitron) broke down half a year after the warranty ran out...
    I wish you more luck...
    I have had good luck with them. I had a 36-inch "Picture Tube" style Trinitron which lasted 13 years. I affectionately referred to it as the ten-ton TV :-) . I replaced it with my current one which is now 10 years old. Time for a new one soon, I think. I am not sure what I will get. I'll admit that I bought the string of Sony's because I didn't want to re-program the remotes :-(.
  5. Continue reading...

    Now Canon step it up 2-3 levels and show absolute overpowering product strength and dominate sales. Make the R5 just a start to far far greater things. NO more cripple products ever again. Finally provide even the consumer entry level cameras with state of the art sensors. Delete features not image quality. That will really make sales. Do like was done with film. A Canon TLb would take as good a photo in quality as a F-1. You just did not have the finders, motor drive etc. but you had the same film (Today known as a sensor) and same lenses. Please Canon do not put out crappy sensors any more give all a quality sensor.
  6. I made a video for a customer of mine and also bought him a Sony 4k tv to put in his shop window.
    That TV has been running 24/7 for 2 years now and is still going strong.

    Congrats to Canon.
    Now, what about a nice 1:1 macro lens of around 100mm for my R?
  7. Lies. Sony is #1 in sales all over the world. Everyone is buying a Sony and ditching their Canon.
    Hold on Poppel. I just ditched my Sony A7rIII for a Canon EOS R for two simple reasons. First-Canon as well as Nikon understand how to build a complete cameraI not just a box with a sensor in it. Secondly-my two favorite lenses that I used on my Sony we're both older Canon EF lenses. Got tired of not being able to have reliable autofocus with those lenses. Boy am I glad I did so much more enjoyable to use. We'll talk about the cameras but the bottom line is the lenses and for me Canons glass is my preference.
  8. Lies. Sony is #1 in sales all over the world. Everyone is buying a Sony and ditching their Canon.

    Now they are regretting it terribly with the R5 showing what Canon has up it's sleeve.
    I mentioned previously that canon is not first. Look at the EOS EF system. Nikon fanboys made fun of it then Canon cut loose with the Pro level cameras and Nikon went into the tank and has never recovered.
    This R5 makes the a9II look stone age, can you imagine the R1 and how it will be by comparison.
  9. The last Sony TV I bought (in the 90ies, Black Trinitron) broke down half a year after the warranty ran out...
    I wish you more luck...
    My Sony TV in the living room is a 46" model bought in 2009. It works as well as ever. The Sony Blu-Ray player works well most of the time, but has peculiar glitches occasionally with commercial DVDs, probably some sort of software mismatch. But it works a lot better than the Samsung it replaced.

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