A retailer has written in and said they were told the lens would launch at $1699 USD. This info has apparently come from a Canon rep in a recent conversation with the retailer, and not an official price sheet.

Sometimes reps enjoy conjecture as much as the rest of us.

Original Post:

We expect to see the brand new Canon EF 35mm f/1.4L II to be announced next month, with the popular date for the announcement being Friday, August 14, 2015.

Exact specifications for the lens are still unknown, but the big one a lot of people want to know is pricing.

We're told the EF 35mm f/1.4L II will cost $1899 USD at launch, which is about $400 more than the current Canon version and more than double that of the Sigma 35mm f/1.4 Art, which is $899.

We're told that this pricing may not be set in stone, as it's “older information”. Currency movement could change the launch price next month. For the record, the Nikon 35 f/1.4G is currently around $1799.

More to come…

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