Thee recently announced Canon EOS R8 full-frame camera is reportedly going to be available starting on April 18, 2023. According to Newswitch in Japan, initial production for the Canon EOS R8 will be 11,000 units a month.
Canon will release the EOS R8=Photo full-frame mirrorless camera in late April. The weight has been reduced to about 461 grams, which is the lightest of the EOS R series full-frame mirrorless cameras. The size is about 132.5 mm wide× 86.1 mm high× and 70 mm deep makes it easy to carry. The reference price of the camera itself is 264,000 yen including consumption tax. The initial monthly production volume is planned to be 11,000 units.
https://newswitch.jp/p/35873
- 24.2MP Full-Frame CMOS Sensor
- 4K60p 10-Bit Internal Video, Canon Log 3
- 2.36m-Dot OLED Electronic Viewfinder
- 3.0″ 1.62m-Dot Vari-Angle Touchscreen
- Dual Pixel CMOS AF II
- 40 fps Electronic Shutter
- Movie Digital IS
- Vertical Movie Mode
- Microphone Input, Headphone Output
- Multi-Function Shoe, Wi-Fi & Bluetooth
Some of our articles may include affiliate links. If you purchase through these links, we may earn an affiliate commission at no extra cost to you.
We're in the off season. Peak season would be the December quarter.
What I found odd is that Canon is disclosing monthly production numbers. I do not recall Canon or any of their rivals making such disclosures before.
It has been 8 months since I made inquiries and there is a backlog of Porsche orders.
To provide everyone perspective... these are the total CIPA annual worldwide shipping numbers specific to SLR & Mirrorless of all brands that are CIPA members.
2022 Canon Japan's financials point to 2.86 million units bodies shipped for that year.
Canon's over 48% of all camera bodies? This makes Canon #1 worldwide. I think so long they maintain those numbers while all other brands contract then I can live with that. Will we be seeing consolidation from smaller brands like Minolta with Sony or Ricoh buying Pentax?
What is the market share of full frame vs APS-C image sensors regardless of brand or system? I'd use the Pareto Principle of 20% full frame vs 80% APS-C but with consumers and some enthusiasts preferring smartphones may make the ratio not that applicable anymore.
So do we use the number of ~31% APS-C & ~69% full frame?
I know sales to working photographers and organizations like photo agencies have held steady. If the Photo agency has 1 dozen photogs on staff they will need 1 dozen camera setups assigned to them with specialty lenses like super teles like the RF 1200mm being shared per country or per region.
They can always up production later.
I can imagine first time buyers, with a deadline for a vacation/wedding/birth, not wanting to wait for backorders. But without a deadline, how much delay would cause a large portion to decide on a different brand? I don't mean that as a rhetorical question, I genuinely wonder where that tipping point is.
Personally, I do a lot of research into the available options, hunt down neighbours/friends/family with similar needs and check on forums to see how long $brand has been dooooooooomed already. For most things, there's such a clear winner that waiting a few months isn't an issue for me. For deadlines like a vacation, I haven't had a something required go on backorder in a long time, so my R7 preorder landing on a batch a few months after the original batch wasn't an issue. However, it was annoying that it arrived at the store while I was on my way to my vacation destination. So my direct need was gone and I decided not to buy anything :) The worst thing was realizing, in hindsight, that the camera had been at the store when I drove past it on the way to the ferry!
Let's see how the R8 timing works out this year. And I'll give the store a call before driving past it again :)
I would expect for most people to buy a well-stocked camera.
That demand would be near impossible to gauge.
It does fit here though as the R8 seems like a great travel camera.
I could see cross-shopping between the RP, R8, and a7C.
I think it unwise to take a brand new camera on a trip – best to use it for a while to make sure it’s not a lemon, and to learn the controls and have time to configure the camera.
Similarly, I may get an underwater housing for my M6II, and if so I’ll get that soon because that will require far more practice than a new camera layout.
And now you have me looking at underwater housings for my M6II as well,the kids very much enjoyed the tidal flats last year!Wow, those are not cheap, like buy 3 GoPros instead kind of pricing.A few forum dwellers may be 'forced' to switch to Sony because canon delayed the R8 beyond what they thought was reasonable, but I don't think that number approaches 11,000 per month.
I think those committed to the canon eco system looking for this camera will wait (and complain, as would I) that its taking longer than they want. Or upgrade to an R6 or R6II, or an R7 if its available and they weren't sure on the reach issue.
-Brian
As I've mentioned, when the R3 launched preorders for B&H went live at 6a ET. I ordered before 7a and got mine from the first allotment. People who ordered after ~9:30a did not, and the second allotment did not arrive to B&H for several weeks.
Given the lead times for these products, there is plenty of time to cancel a preorder if you change your mind as more information comes out, or even return the item unopened after you receive it. So, my advice is that if you're interested in a particular item just order it when the preorder goes live, and if you're quick you'll likely not have to wait at all. I preordered the EL-5 flash when the button went live, and I did the same with the R8. No question that I'll keep the EL-5 (which is supposed to start shipping later this month). I'm still undecided on the R8.