See-Saw
The back and forth on Canon entering the EVIL (Electronic Viewfinder, Interchangeable Lenses) market continues. This time appearing in Amateur Photographer magazine.
“Canon is ‘proceeding with the development' of a mirror-less interchangeable lens camera to compete against models launched by Panasonic, Olympus and Samsung, a senior Canon DSLR official is reported to have told the Japanese press.”
There will be no EVIL camera in 2010 from Canon as we've reported before. 2011, we may see one.
It is strange to hear that a “senior Canon official” has spilled the beans on development. The rest of the article goes on to say what is obvious, if there's demand………. they'll build it.
Read More: Amateur Photographer
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69 Comments
Are you from Canon Inc., Canon U.S.A., or Canon Europe?
Do people at the branches have any say in the design of products? Or only the guys at Canon Japan?
Canon Inc makes all design decisions, they solicit input from everywhere but nobody else has any input whatsoever. Don’t forget that domestic sales are the strongest, single, driving force.
Are you from Canon, Inc.?
That stinks, doesn’t it? I don’t plan on moving to Nippon to join Canon, Inc.’s staff anytime soon.
Not really, Canon is a medium sized corporate company. Each division has to have a direction that is very relevant to its own market. The domestic market makes up differing percentages of each divisions output so the market demands and foreign input is different for each product range.
The camera market in Japan makes a higher percentage of camera sales than, for instance, some of the medical imaging equipment lines, the US is a bigger market percentage for that, so product lines are affected more by US input. The HQ bosses in Tokyo do not have an interest in cameras directly, the camera division answers to them but is a semi autonomous sector. They are given performance targets and expected to meet them.
So camera division model ranges and lineups are decided by Japanese decision makers in a Japanese company in Japan for an important Japanese market. Toyota USA makes pickup trucks in the US that just wouldn’t sell in Japan. Don’t think there is no dialogue, there is, hence differing market model names etc. But the decisions in the camera division are 100% Japanese.
Camera division pre-production testing, which is in flux at the moment, does take a broader outlook, they realise different markets use the same product very differently. They try very hard, within their budget, to walk the line between production limitations, financial limitations and the dwarves in marketing (who have a much bigger budget). High quality international market based and orientated Alpha and Beta testers are very very important. But then that opens up its own problems.