Canon Italy Responds to Social Media Composite Photograph Backlash

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Canon Italy has officially responded to the backlash from an FStoppers story over a composite photograph that they posted to social media this week.

From Fuji Addict:

Ciao a tutti! Grazie mille per i vostri commenti sul nostro post e per aver condiviso le vostre considerazioni! Abbiamo preso questa immagine dal sito web https://unsplash.com/, dedicato alla fotografia senza copyright.
L’immagine è stata scattata dal fotografo @gregpaulmiller con una Canon EOS-1D Mark IV, con le seguenti impostazioni: ISO 100, f/6.3, tempo di posa 2 sec. secondo il sito web Unsplash.com. Vediamo la somiglianza con lo scatto di Elia Locardi, tuttavia le immagini hanno varie differenze identificabili tra cui cambiamenti stagionali ed elementi aggiuntivi, come la gente che cammina o si siede sulle sponde del fiume.
Cerchiamo sempre di coinvolgere la nostra community quando mettiamo in evidenza i contenuti generati dagli utenti e con la pubblicazione di questa foto speriamo comunque di aver ispirato altri a scattare foto straordinarie.

Hi everyone! Thanks so much for your comments on our post and flagging your concerns! We’ve taken this image from a website, https://unsplash.com/ dedicated to copyright-free photography. The image was taken by photographer @gregpaulmiller on a Canon EOS-1D Mark IV, with the following settings: ISO 100, f/6.3, shutter speed 2 seconds according to the website Unsplash.com. We do see the similarity with the image taken by Elia Locardi, though, the images have various identifiable differences including seasonal changes and additional elements like the people walking or sitting on the sides of the banks.
We always try to inspire our community when highlighting user generated content and hope that by posting this photo we have inspired others to take amazing pictures as well.

We don’t support their position. Canon Italy messed up and should just own up to their mistake and make sure it doesn’t happen again.