MELVILLE, N.Y., May 24, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce the launch of the EOS R100 camera and RF28mm F2.8 STM lens, two new affordable, compact, and lightweight tools for entry-level and emerging content creators to elevate their skills.

Preorder Canon RF 28mm f/2.8 STM $299 | Preorder Canon EOS R100 $479

The Canon EOS R100 camera was designed for new, first-time mirrorless camera or existing interchangeable camera users who previously enjoyed EOS Rebel or EOS M cameras. The camera touts key features such as a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth™ and Wi-Fi® connectivity capabilities. For users who are making the EOS R100 their first interchangeable lens (ILC) camera, a significant advantage over using a smartphone camera will be lens selection. The EOS R100 is compatible with the complete lineup of RF and RF-S lenses, and EF and EF-S lenses can be utilized when using one of three available Canon EF-EOS R mount adapters (each sold separately). This selection of lenses includes the Canon RF28mm F2.8 STM lens, which was also announced today.

The Canon RF28mm F2.8 STM is a “pancake” style, value lens that targets a wide variety of users, from amateur to enthusiast Full-Frame and APS-C camera users. Key features of the new lens include:

  • Minimum focusing distance of 9.1 inches (0.23m) and a maximum magnification of 0.17x 
  • Retracting feature that helps to shorten the overall length of the lens
  • Circumferential manual focus mode/control ring selector
  • Gear-type STM motor providing smooth autofocusing while capturing video
  • Built-in Control Ring provides quick access to multiple camera controls
  • 7-blade circular aperture helps to provide beautifully blurred background and bokeh

Pricing and Availability

The Canon EOS R100 camera is scheduled to be available in July 2023 for an estimated retail price of $479.99 for body only, $599.99 with the RF-S18-45mm F4.5-6.3 IS STM lens, and $829.99 with the RF-S18-45mm F4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses*.

The RF28mm F2.8 STM lens is scheduled to be available in July 2023 for an estimated retail price of $299.99*.

Preorder Canon RF 28mm f/2.8 STM $299 | Preorder Canon EOS R100 $479

Some of our articles may include affiliate links. If you purchase through these links, we may earn an affiliate commission at no extra cost to you.

Go to discussion...

Share.

135 comments

  1. Very glad that it has an EVF. Depending on the sensor IQ, this could well be a decent substitute for the M5 as a small and compact camera that can be kept in a pocket (when paired with a pencake lens). It does lack key functionalities that an M5/6 offer though.
  2. Hope they come out with decent compact lenses to go with it. I sold my M system late last year in anticipation of rumored R50. I had M50, 22 f2, 15-45 and 55-200 kit lenses. While not the best IQ, the compactness of those 3 lens combo certainly had its place to complement the FF body and the heavy f2.8 L glasses. I recently bought the R50 but returned it in favor of R10. R50 was small, but the existing lens made it uncomfortable to hold. In another word, the whole system is small, but not too small. Maybe the R100 and the 28 2.8 might be a small kit.
  3. The lenses will certainly be important to this body's success. But, in following the form factor etc of the M50 II, this tells us that Canon's plans for the M mount bodies is to transition them into APS-C R mount bodies, and presumably to 'rationalise' (ie reduce) the number and variety. Over what period of time, no-one knows except the bean-counters in Canon head office. It was probably inevitable, given the ongoing popularity of the M series (especially in kits with lenses), and the cost of maintaining parallel mounts going forward.
  4. Without a flippy screen it kind of looks like a blast from the past. It certainly looks like a rebel kind of entry level camera, but I don't know if this will appeal to beginners at this time. There are absolutely more intriguing offers available.
  5. The RF28mm is about the same size as the EF40mm (120 vs 130g and 24 vs 24mm deep) but costs 50% more than the EF40mm 10 years ago.
    Of course the EF40mm needs a R mount adaptor which doubled the cost/weight and size.

    Inflation makes for around 26% increase for the US. Japan inflation is much lower including some years with negative inflation (deflation?). Raw materials is a different and specific issue though.

    Curious that it is announced at the same time as a APS-C body although maybe because it would be ff equivalent at 45mm on the R100... or perhaps they just wanted a small lens mounted on it for its profile pic.
  6. ... I'll pass!
    Same opinion here!

    For $200 more, the R50 clearly wins
    Same opinion here!

    And I am not sure, if Canon can get those customers, that are not willing to pay for an R50 with this.
    But I hope, so the R ecosystem gets more people and can grow furthermore into the consumer price range.
  7. Same opinion here!


    Same opinion here!

    And I am not sure, if Canon can get those customers, that are not willing to pay for an R50 with this.
    But I hope, so the R ecosystem gets more people and can grow furthermore into the consumer price range.
    There is also problem of Schizophreniac engineers adding and subtracting essential features on lenses and bodies aburptly. RF-S lenses lack AF-MF control switches while R7 and R10 got a dial on body but since then R6 II, R8, R50 and R100 have been announced all of which lack that control point. Far too many inconsistencies in how people are supposed to use the most basic features of camera. So some lenses get dedicated AF-Mf switch some get shared Af-Mf-Control switch and some get no switches at all while 2 bodies have dedicated Af-mf selector dial while rest have to rely on menu for that operation.
  8. For $200 more, the R50 clearly wins:

    R50: DPAF II, 651 points, 12/15 FPS, uncropped 4K video
    R100: DPAF, 143 points, 6.5 FPS, cropped 4K video
    I personally agree that $200 is insignificant, especially compared to what r50 offers, but to some, it may be significant amount. It's like 40% more. I think Canon's strategy is to have a body at every price point, and have consumers choose. The real profit may be in selling lenses.
  9. MELVILLE, N.Y., May 24, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce the launch of the EOS R100 camera and RF28mm F2.8 STM lens, two new affordable, compact, and lightweight tools for entry-level and emerging content creators to elevate their skills. The Canon EOS R100 camera was designed for

    See full article...
  10. ... and RF28mm F2.8 STM lens...
    That one looks cool!
    I hope it is performing at least as good as the old pancakes.

    If so, it's mine.

    Edit: thinking about this, paired with an R8 for city and street... :cool:
  11. ... some lenses get dedicated AF-Mf switch ...
    And even if so, in factory settings of the body (R6m2) the MF function is deactivated, and you'll have to find the menu item first ;)
  12. As a bottom end camera, it's too many compromises, especially the lack of flip touchscreen which has always been an essential entry-level feature. Without it this camera is more like the 1000 series DSLRs. I can see why it exists but the R50 is much better value.

    The 28mm looks fun though, finally a real pancake!

Leave a comment

Please log in to your forum account to comment