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    Current Canon USA rebates on RF lenses

    By 39 Comments Canon EOS R 1 Min Read

    Canon USA has an active rebate program on various Canon RF lenses. These rebates will run until at least the end of this month.

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    39 comments

    2. I got my RF 800/11 at the reduced price this past Saturday.

      I got an RF 100-400 last September with a previous reduction that was pretty good ($550), but the current one is even better. That’s ok because I love the lens and got to use it through the fall.
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    3. We had some crazy rebates here in Canada during December and January. Almost all the RF lenses had between $100-400 off.
      They had the RF 100mm Macro $400 off, the RF 70-200 F4 was $400 off, the RF 15-35 was also $400 off and they had the RF 50 1.2 $200 off if I remember correctly.
      I don't know if it's just me but it's kind of weird seeing all these discounted prices, it almost gives the impression they are not selling as much as they predicted and they are trying to push their numbers. Or they just trying to make incentives to push DSLR users to switch to mirrorless.
      Still weird seeing these discounts especially if they were popular lenses and selling like hot cakes (they were out of stock for a long time).

      Makes you wonder what is happening behind the scenes for these discissions to push out these rebates.
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    4. The prices lower from the original "canon official" prices were quite normal for EF lenses for years. Nobody paid the full prices for EF 85mm or such lenses...
      Same for camera, I have the R5 for 2 years now, and can still buy it for the same price new...

      It was unusual (and still is) that Canon could keep the first prices (even increases it for 100--500) for RF for "years" now. This seems to be over now. Finally.
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    5. I swear they went through and raised all the prices on these lenses last year just they could offer “rebates” later. Not all, but some are on sale for what they used to cost.
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    6. Still too high. Especially for slow lenses. Will wait until the fast primes arrive and the tilt shift with AF. And even then they will be high. Content to use EF lenses and the adapter speed booster. They are abundantly available.
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    7. I swear they went through and raised all the prices on these lenses last year just they could offer “rebates” later. Not all, but some are on sale for what they used to cost.
      Yup. They raised all their lenses by $100 last year. Plus, the rebates were better about a month ago. For example the rf 100mm $999.99 but they raised to $1199.99. $2400 for a 24-70mm 2.8 zoom and $2600 for an rf 85mm 1.2 prime is overpriced.
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    8. $2400 for a 24-70mm 2.8 zoom and $2600 for an rf 85mm 1.2 prime is overpriced.
      Overpriced is in the eye of the buyer. If the lenses sell at those prices, they’re not too high. Some people will wait for prices to drop, and they may or may not. Rebates sometimes spur impulse buying (which I think played a part in my purchase of the RF 100-400, but I’m quite happy with the lens).
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    9. The prices lower from the original "canon official" prices were quite normal for EF lenses for years. Nobody paid the full prices for EF 85mm or such lenses...
      Same for camera, I have the R5 for 2 years now, and can still buy it for the same price new...

      It was unusual (and still is) that Canon could keep the first prices (even increases it for 100--500) for RF for "years" now. This seems to be over now. Finally.
      Canon started aggressively enforcing MAP a few years ago. In North America you have canonpricewatch to get around that, in other regions you need to be friendly with your local suppliers to get pricing below MAP.
      It sucks for consumers and likely suppliers as well, but it seems to be very successful for Canon itself.
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    13. I don't know if it's just me but it's kind of weird seeing all these discounted prices
      These are back to the original prices before Canon had to raise them due to the parts shortage.
      The end-of-the-year discounts are a pretty normal occurrence.
      They just seem pretty drastic because they were before the return to the original prices.
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    14. Canon started aggressively enforcing MAP a few years ago. In North America you have canonpricewatch to get around that, in other regions you need to be friendly with your local suppliers to get pricing below MAP.
      It sucks for consumers and likely suppliers as well, but it seems to be very successful for Canon itself.
      MAP does not make Canon any more money outside of the Canon retail stores.
      It ensures that the retailers can make a decent profit.
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    16. We had some crazy rebates here in Canada during December and January. Almost all the RF lenses had between $100-400 off.
      They had the RF 100mm Macro $400 off, the RF 70-200 F4 was $400 off, the RF 15-35 was also $400 off and they had the RF 50 1.2 $200 off if I remember correctly.
      I don't know if it's just me but it's kind of weird seeing all these discounted prices, it almost gives the impression they are not selling as much as they predicted and they are trying to push their numbers. Or they just trying to make incentives to push DSLR users to switch to mirrorless.
      Still weird seeing these discounts especially if they were popular lenses and selling like hot cakes (they were out of stock for a long time).

      Makes you wonder what is happening behind the scenes for these discissions to push out these rebates.

      Hubris starting to fade about RF mount plus negative publicity from locking out of 3rd party lens makers(even Nikon is partially allowing 3rd parties now) not helping either. Atleast in Japan it seems like Canon has lost sales.
      photorumors.com

      BCN Ranking: interchangeable lens sales share by manufacturer in 2022 - Photo Rumors

      BCN Ranking released their latest interchangeable lens sales data for 2022 (BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share report): “Interchangeable lenses bounced back from the corona disaster and showed a big...
      photorumors.com photorumors.com
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    17. Hubris starting to fade about RF mount plus negative publicity from locking out of 3rd party lens makers(even Nikon is partially allowing 3rd parties now) not helping either. Atleast in Japan it seems like Canon has lost sales.
      Lens sales, yes. Most likely, that's because unlike this forum, in the real world APS-C is far more popular than FF, and the RF mount has only two APS-C lenses that weren't even available until partway through 2022. With the discontinuations in the M line, a slight drop for Canon is not unreasonable. People on interweb forums are making a big deal about the 3rd party lens thing, it's probably meaningless in the real world.

      Meanwhile, in 2022 Canon took the #1 spot for mirrorless bodies away from Sony (in Japan, based on BCN data as is your link). If that trend continues in 2023, no doubt lens sales will follow and Canon will again top the BCN lens list (as they did for over a decade before last year).
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    18. People on interweb forums are making a big deal about the 3rd party lens thing, it's probably meaningless in the real world.
      I know of a guy who’s getting rid of his 10 year old Canon DSLR and lenses and buying a 10 year old Nikon DSLR because of this 3rd party stuff. He only buys used and it has zero effect on EF glass but he’s worried it will be an issue for him.
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    19. I know of a guy who’s getting rid of his 10 year old Canon DSLR and lenses and buying a 10 year old Nikon DSLR because of this 3rd party stuff. He only buys used and it has zero effect on EF glass but he’s worried it will be an issue for him.
      I know of a guy who sold all of his Hasselblad cameras and lenses and bought a set of fine art oil paints, an easel and a stack of canvases.

      What is your point? Are you suggesting that trading a Canon DSLR for a used Nikon DLSR because of a lack of 3rd party lens compatibility affecting neither of those cameras, somehow represents a trend?
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