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    Home»Canon Business General»DPReview Interview With Canon Execs, “Increased Competition Allows us to Level-up'”
    svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgNzI4IDQ2MicgeG1sbnM9J2h0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnJz48L3N2Zz4= - DPReview Interview With Canon Execs, "Increased Competition Allows us to Level-up'"

    DPReview Interview With Canon Execs, “Increased Competition Allows us to Level-up'”

    By Canon RumorsMarch 19, 2018Updated:March 19, 2018No Comments2 Mins Read Canon Business General
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    During the CP+ show earlier this month, DPReview had the chance to interview a few Canon executives about all things Canon imaging. DPReview asked most of the questions us enthusiasts wanted answered.

    From DPReview:

    How important is it for Canon to add higher-end mirrorless products to your lineup?

    At Canon we have what’s called a ‘full lineup strategy’. This means that we want to satisfy all of the demands in the market, so we have mirrorless and also DSLR, which combined makes an EOS hierarchy. We want to fill the gaps to satisfy customer demands across the board.

    The new M50 is an entry-level model, because that’s where the high-volume sales are. We want to establish ourselves in this market, and then move forward [from there]. In accordance with the full lineup strategy, we will be tackling [the mid-range and high-end mirrorless market] going forward.

    The EOS M50 offers 4K video and Dual Pixel CMOS AF, but not at the same time. Is there a technical reason for this limitation?

    With the EOS 5D Mark IV, we do offer 4K video and Dual Pixel CMOS autofocus, so technically it is feasible. But given the position of the M50 in the lineup, we can’t include all of the features available in a product like the 5D IV. Given the position of the product, we wanted to achieve the optimal balance [of features] in a camera in that range. We’ve optimized the M50 as best we can [for its market position], and within those parameters, the combination of 4K video and Dual Pixel CMOS autofocus was not possible. Read the full interview at DPReview

    Image Credit // DPReview

    EOS M50 Full Frame Mirrorless
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