Join DxO’s celebrations and discover the company’s rich history, pioneering approach to RAW processing, and its goal of ensuring ultimate image quality for passionate photographers.

Paris, France: DxO Labs, the company that stands at the forefront of photo editing technology, invites photographers to celebrate its 20th anniversary by offering 20% off all of its products for the next 20 days.

Exactly 20 years ago, in June 2004, a new software designed for passionate photographers made its debut: DxO OpticsPro version 1. This was the predecessor of today’s DxOPhotoLab, built to give users a level of image quality that was previously unavailable.

Since then, DxO Labs has continued to innovate. It has produced image processing chips for smartphones, created the DxO Mark website (a global reference for image quality evaluation), and the DxOONE (a small, connected camera). It has also revived Nik Collection, produced countless exclusive lens profiles, led the evolution of noise reduction technology, and produced a range of advanced photo editing software.

To celebrate, DxO offers all photographers 20% off all its products for the next 20 days. To take advantage of this offer, photographers should simply head to the DxOStore any time before July 7, 2024.

Can we save on upgrades?

You can also save 20% on all upgrades if you already own any current DxO software. Simply login to your account to see the offers there.

Does anyone at Canon Rumors use DxO Software?

Yes, PhotoLab 7, Nik Collection 7 and PureRAW 4 are a regular part of my workflow. I haven't had a need for ViewPoint and I'm not really into film emulation. I'd rather shoot 120 film and use Ektar, Portra, CineStill and some of the funky Lomography films as well as Instax.

It was a bumpy road moving on from Adobe, especially Lightroom Classic, but I got there. Though I was using PhotoLab and Nik Collection alongside Lightroom for quite some time.

I only left Adobe (and other software and services) because of the constant hits to the credit card every single month. Nothing against the software itself.

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Are there free trials?

DxO does offer fully functioning free trials of all of their software. DxO does not operate on a subscription model, so you own what you purchase and if there are upgrades down the road that interest you, you can save some money there too.

20  years of innovation, expertise, and leadership

The origins of DxO Labs can be traced back to 1995 when its predecessor, Vision-IQ, was established whose ambition was to teach computers to see. The result was a system that helped to detect accidents in swimming pools using cameras that required the development of sophisticated corrections. This new understanding of optics tied in with the explosion of digital cameras, and DxO Labs was born.

More of DxO’s rich history can be found on the DxO 20th Anniversary About page, but here are just a few of the highlights:

2004 —The launch of DxO OpticsPro was a revolution. It was the only editing software that could correct lens defects in specific lens/camera combinations, all with laboratory-grade precision.

2006 — DxO Labs launched DxO FilmPack, a tribute to the timeless magic of film, meticulously recreating classic film stocks for the digital era.

2012 — Launched as the ultimate tool for fixing geometry and perspective, DxO ViewPoint remains the only means of quickly correcting volume deformation in an image. It’s a crucial tool for anyone that uses a wide-angle lens, or seeks geometrically perfect images.

2015 — The DxO ONE was like nothing else, transforming a smartphone into a truly powerful little camera.

2017 — Fans of Nik Collection were distraught when Google announced that they would no longer support the software. Fortunately, DxO Labs took over and breathed new life into the ultimate suite of plugins.

2017 — When DxO Labs decided that the 12th version of DxO OpticsPro would include UPoint™,  the fantastic local selection technology found in Nik Collection, it felt time to give the flagship software a new name. DxO PhotoLab was born.

  • — Using the millions of samples already in their huge Optics Modules database, the French company trained an AI model specialized in images. The result was DeepPRIME, a revolution in noise reduction and detail extraction.
  • — DxO Labs made their pioneering noise reduction and unrivalled lens/camera profiles available as part of any workflow through the launch of DxO PureRAW.

2024 — DxO has won numerous awards — 10 from TIPA and 6 from EISA. In 2024, DxO PhotoLab7 won its fifth consecutive TIPA award thanks to its unsurpassed levels of quality, consistency, and control.

2024 — Deep PRIMEXD2 is the culmination of years of research into the RAW image pipeline by experts in their fields. It makes DxO PureRAW4 the industry standard and the essential first step in any ambitious RAW workflow.

Celebrating their 20th anniversary, DxO Labs would like to thank the photographers whose support has made it possible. In addition, DxO Labs is pleased to announce its new motto — “For the passionate photographer” — that will shape its future roadmap.

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Go to discussion...

8 comments

  1. Great piece of software, I can now comfortably shoot above 12800ISO with no fear!
    Ya.. I never take my 10 stop ND off anymore!

    I'm not a reviewer .. but PureRAW is fantastic.

    I love PhotoLab, but there is a cavaet that I have trouble understanding, and I have reached out to DxO about it. (Having to buy filmpack for auto subject masking). I don't want Filmpack... and they seem completely unrelated.
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  2. [...] I love PhotoLab, but there is a cavaet that I have trouble understanding, and I have reached out to DxO about it. (Having to buy filmpack for auto subject masking). I don't want Filmpack... and they seem completely unrelated.
    The user forums are filled with people complaining about that. A while ago DxO decided that having actual DxO employees help people on those forums didn't fit into the French customer-service stereotype and completely withdrew from it.
    Consider yourself lucky if you get any reply from your attempt to contact them.
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  3. The user forums are filled with people complaining about that. A while ago DxO decided that having actual DxO employees help people on those forums didn't fit into the French customer-service stereotype and completely withdrew from it.
    Consider yourself lucky if you get any reply from your attempt to contact them.
    "French customer-service" = oxymoron?
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  4. The user forums are filled with people complaining about that. A while ago DxO decided that having actual DxO employees help people on those forums didn't fit into the French customer-service stereotype and completely withdrew from it.
    Consider yourself lucky if you get any reply from your attempt to contact them.

    I ended up having a great conservation with DxO and he explained the business model and it made sense. Let's just say, Lightroom users aren't the target of competition.... if they come over, great.... PhotoLab and Lightroom do work great together. That's why the plugin is there and works great. It's another piece of software that they are targeting.

    I really do like PhotoLab, I'm not a shill... I paid for it. DxO has offered me a license for Filmpack and I have accepted it. However, if the auto masking isn't as good as Lightroom's... I'll happily say so... because it's really good in Lightroom.

    Sometimes I have a photo that I just can't get it to where I want it, and sometimes a switch over to another piece of software makes it happen. Maybe that's a me thing. For the moment it's 90% PhotoLab and 10% Capture One.. I don't use C1 very often, as the UI just doesn't click with me. I'll admit, I have a couple of Mastin Labs presets for Capture One that have helped. It's usually with the Q3 files that Capture One does somethiing better.
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  5. I ended up having a great conservation with DxO and he explained the business model and it made sense. Let's just say, Lightroom users aren't the target of competition.... if they come over, great.... PhotoLab and Lightroom do work great together. That's why the plugin is there and works great. It's another piece of software that they are targeting.

    I really do like PhotoLab, I'm not a shill... I paid for it. DxO has offered me a license for Filmpack and I have accepted it. However, if the auto masking isn't as good as Lightroom's... I'll happily say so... because it's really good in Lightroom.

    Sometimes I have a photo that I just can't get it to where I want it, and sometimes a switch over to another piece of software makes it happen. Maybe that's a me thing. For the moment it's 90% PhotoLab and 10% Capture One.. I don't use C1 very often, as the UI just doesn't click with me. I'll admit, I have a couple of Mastin Labs presets for Capture One that have helped. It's usually with the Q3 files that Capture One does somethiing better.
    I couldn’t get used to how the highlight sliders works in photolab, so I used it as a denoiser for LR.
    When PR4 launched, I tested that and it did everything I needed to do, so I switched to LR+PR. And ViewPoint from time to time.

    I still haven’t found a replacement for LRs DAM, it’s the main thing keeping me locked into adobe ecosystem.
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  6. I couldn’t get used to how the highlight sliders works in photolab, so I used it as a denoiser for LR.
    When PR4 launched, I tested that and it did everything I needed to do, so I switched to LR+PR. And ViewPoint from time to time.

    I still haven’t found a replacement for LRs DAM, it’s the main thing keeping me locked into adobe ecosystem.

    PureRAW is one of those things people don't know they want. I love it.

    It looks like I will have an open conversion with DxO going forward, I am going to ask about the DAM thing. I have been on a video conference with them before during NDA periods and refreshingly during open question period, they will say "We don't know, but we'll get back to you".... and they actually do. <insert mind blown>
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