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In our previous mention of a released date for the EOS 7D replacement, we speculated it would be some time during the week of September 8, 2014. However a couple of people have said the embargo will actually end at midnight on Friday, September 5, 2014 EST. Photokina begins about 10 days later in Cologne, Germany.
This sounds reasonable, as it allows the week of booth setup in Germany without trying to hide marketing material like signs and banners.