There is no mass market, only segments. People who want 4K video produced from the whole surface of FF digital camera (and care about frame rate, etc) are such a segment, and my guess it's a niche, just like calls only phones.
There are so much much more demand for serious video options than call only phones. Just look at the amount of video on YouTube. People don't want to bring two separate devices for stills and videos. They want portability, quality and convenient.
If there isn't a demand high quality video production, there wouldn't Panasonic, Sony, Nikon offering uncropped 4K, unlimited 4K 30, ProRes Raw, slow mo etc. There wouldn't be accessories made for serious videographers like Gimbal.
I don't even use the video features on my 5D IV because they really gimp on it. I use DJI Osmo Pocket 4K or Galaxy phone to record it. If I get one of the newer camera with better 4K, IBIS, and good video codec like Panasonic S1, I would definitely record it in 4K and down sample to 1080 if I need.
If I'm paying $2500, I would expect Canon to have proper 4K video option that's similiar to the competitions. They are definitely behind in this segment even though the 5D II was a pioneer in the video segment. They just segmented their camera further to protect from cinema line.
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