Another pricy L glass... Seems to me that Canon now cares only for high-end L glass or shitty APS-C zooms. People who don't need L glass, but who want a better camera/lens (potentially a fullframe) and who would buy lenses like 50mm f/1.4 IS USM or 85mm f/1.8 IS USM are a non-attractive category. I get it, the sales are happening elsewhere. But are there really only two categories? People who buy Rebels and then pros with no price/weight limits?
I always thought the Canon's strategy of not-offering better EF-S glass is to lure people into fullframe. But how many people really jump into fullframe with such a huge money leap? Because it's mostly targetted on pros, the bodies are expensive and so are L lenses (and heavy because f/1.4 etc). The non-L primes are mostly really old. Sure, people could buy older versions of L glass, but that usually means no IS, serious IQ pitfalls and big weight. I would expect Canon to offer more tiers of fullframe bodies and lenses (f/2 or f/2.8, STM, no weather sealing), especially with the potential release of a mirrorless EF fullframe and DSLR sales falling. Canon seems like a split personality, they are luring people in and keeping it an exclusive club at the same time.
Sure, Canon still sells a lot (but mostly Rebels right?), and Canon knows the market best, but it's inevitable that in a couple of years even more people would be happy with cameras in their phones. Which would mean even less people would care for entry-level APS-C cameras. Isn't this the best time to move more people into fullframe, where the prices will inevitably be higher?
Sorry for the rant, I guess I'll just have to get used to the fact I am not the market. ;D