Antono Refa said:jd7 said:His point was that there is a lot more to a lens than just maximum aperture and whether or not it has IS, and that that is illustrated by the fact that Canon has for a long time happily sold an 85 1.8 USM alongside a much higher priced 85 1.2L (original and mk II), and sold a 50 1.4 USM alongside a much higher priced 50 1.2L (not to mention a much cheaper 50 1.8 micro USM and more recently STM).
And I explained why, IMHO, that's a different case.
I think I understand your point, but I am not so sure about the idea the 1.2Ls are specialist portrait lenses in a way so far different from what a 1.4L IS lens is or would be.
And anyway, think about a different case: Canon sells a 35 1.4L II which doesn't have IS, and yet sells a much cheaper 35 2 IS.
Antono Refa said:jd7 said:...it is hard to imagine the cheaper lens stealing too many genuine sales from the L lens. (Many of us may want the L lens but settle for the cheaper lens, but that is not the same as saying we would have paid up for the L lens if the cheaper lens was not available.)
No, it isn't.
The 85mm f/1.8 is very good as it is. If Canon just added IS, plenty of people who can afford the L would settle on buying the non-L to save the money.
[Why? Because some people, say those who shoot in a studio, don't need weather sealing. Same for CPS, etc.]
While weather sealing may well be an important drawcard for some buyers, there are other possible reasons to want an L lens too. There are lots of other qualities to attract buyers - optical qualities like flair resistance, etc), performance factors such as AF speed and accuracy, and build quality factors such as reliability and longevity.
I'm sure there are some who might settle for the cheaper lens even though they would have bought the more expensive L lens if the cheaper one didn't exist, but:
1. just because someone can afford something doesn't mean they will buy it - sometimes people just don't feel comfortable spending more than a certain amount on a particular thing, especially if it's a hobby (probably much less relevant to someone shooting professionally)
2. even if Canon loses a few sales of the more expensive lens to the less expensive lens, Canon still gets revenue and presumably some profit when it sells the less expensive lens
3. even if Canon loses a few sales of the more expensive lens to the less expensive lens, the question is how many extra sales does Canon make by having the cheaper lens on the market compared with just having the more expensive lens on the market? This links back to the two points above - if Canon makes enough sales of the cheaper lens, and many of those sales are sales it would not have made if it only had the more expensive lens on the market, it should be able to make more money overall than if it just had the more expensive lens on the market.
I think there is a good chance Canon will make an 85 1.8 IS USM one of these days, but I don't think it's any surprise the more expensive lens has come out first - to try to maximise the number of people who need a lens now / are impatient to break down and pay for the more expensive lens. (I'm not saying it always has to be done that way, and yes I know Canon released the 35 2 IS before the 35 1.4L II. All I'm saying is it doesn't seem particularly surprising for the more expensive version to come out first.)
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