The marketing machine keeps churning I guess. It's definitely amusing, but I can't help but wonder what impact it actually has on sales. I would expect, with absolutely no evidence, that the majority of camera buyers make their decision on what to buy while standing in front of a display in a store.
Does anyone have data regarding what proportion of ILC sales come from the full frame market? Considering the cost, I would have to assume that it is relatively low and that most camera companies make their money on lower end models.